Brand and Marketing Manager at House of Tara International

Job Brief

• We are looking for an experienced Brand and Marketing Manager who will be responsible for promoting and efficiently managing the Company’s brand and marketing functions.
• S/he is to ensure that the company surpasses its brand and marketing goals.

Responsibilities

• Developing, managing and executing all marketing activities for the company
• Creating the marketing strategy for the company in line with its strategic goals and objectives.
• Analyze brand positioning and consumer insights
• Co-ordinate marketing campaigns and some sales activities
• Support Sales & Retail teams with merchandising materials, flyers, roller banner, digital selling tools etc.
• Oversee the company’s marketing budget.
• Creation and publication of all marketing materials in line with marketing plans.
• Plan and implement promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Responsible for brand management and corporate identity
• Monitor and report on effectiveness of marketing communications efforts
• Conduct business review meetings with key stakeholders to track business planning
• Foster relationship and growth between the company and Key Accounts, as well as address complaints and areas for improvement.
• Work closely with design agencies and assist with marketing communication materials.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Ensure all events and sponsorship activities represent the brand in accordance with company policies
• Oversee social media accounts and ensure brand consistency
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Supervise content deployment on all social media platforms
• Supervise coverage of all Promotions, Campaigns, NPD, Events & Activations.
• Supervise the upload of articles and ensure that the company pages gain or exceed the set number of followers, likes, post, traffics among others
• Track all activities on the Company social media pages
• Perform other duties as may be assigned to you.

Requirements and Skills

• Minimum of a First Degree from an accredited University
• Relevant professional certifications and training is an added advantage
• Minimum of 4 years relevant work experience
• Ability to create brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and using effective campaigns
• Excellent analytical skills
• In-depth understanding of brands and marketing trends
• Highly creative and able to produce innovative and original ideas
• Team working skills
• Ability to manage and allocate budgets
• Excellent written and verbal communication skills
• Understanding of market research
• Time and project management skills
• Ability to think strategically and come up with excellent campaigns.