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Digital Media Specialist at Lagos Business School

by Sammy
vacancy

About the job

  • Lagos Business School is looking for a Digital Media Specialist to create and manage the perception of LBS as a world-class brand with in-depth local knowledge of business and management among key stakeholders on all digital media platforms.

Responsibilities

  • Manage the institution's website for usability and effectiveness, ensuring timely, accurate and up-to-date content. Publish content uploaded by content owners in various units.
  • Monitor the website for traffic and usage patterns and provide data to improve effectiveness to ensure communication goals are met.
  • Develop and manage digital advertising campaigns for the institution to meet expected objectives.
  • Develop and implement a social media strategy to help the institution reach its goals.
  • Monitor all digital presence and ensure information accuracy across all platforms.
  • Monitor and analyze digital trends and new media for adoption.
  • Identify social media contributors and ambassadors within and outside the institution, and work with them to help the institution reach its goals.
  • Work with others in the team to create and share content (video, audio, graphic) for driving engagement with key publics on social media.
  • Monitor digital media (social media and other platforms) and respond appropriately to threats and opportunities.
  • Educate new users on social media within the community and drive a culture of social media excellence.
  • Implement periodic digital audits to ascertain brand adherence and monitor footprints.
  • Review and update website content for effective search engine optimization (SEO)

Requirements

  • In-depth knowledge and experience in digital and social media management
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects and work under tight deadlines.
  • Excellent interpersonal skills and ability to interact at all levels in the organization.
  • Creative thinker: able to set strategy to action and show results.
  • Knowledge of PR, brand management and communication
  • Knowledge of Adobe Photoshop and other design tools
  • Knowledge of appropriate Content Management System-CMS (Drupal, WordPress, Hoot
  • suite, etc.) and HTML will be an added advantage.

Qualifications

  • Bachelors’ degree in any discipline.
  • A professional certificate in digital marketing or google certification(s) – will be an added advantage.

EXPERIENCE

  • Minimum of 4 years in the digital marketing ecosystem.

How to Apply

Interested candidates should forward their CVs to careers@lbs.edu.ng using Job Title as subject of the mail

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