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Digital Marketer at County Finance Limited

by Sammy

Job Description

  • Identify business opportunities & perform market research to determine new business leads and potential projects
  • Lead the planning and execution of the digital marketing strategies to promote County Finance products and services to customers.
  • Manage County Finance social media platforms and create digital marketing campaigns.
  • Help to create and support marketing content for social media purposes (e.g., briefs, banners, blog posts, Infographics)
  • Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
  • Conduct regular audits for social media and website marketing performance.
  • Track marketing metrics and analyze digital data to measure marketing success.
  • Manage online customer acquisition and retention programs including SEO, email, affiliate, graphics and social marketing.
  • Investigate, recommend, and implement new enhancements that can increase revenue, brand awareness, and improve overall customer experience by analyzing the results of ongoing efforts.
  • Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue
  • Perform keyword research in coordination with County Finance business objectives to optimize existing content and uncover new opportunities
  • Work with the sales team to coordinate marketing campaigns.
  • Prepare emails and newsletters to send to current and potential customers.

Requirements

  • Candidates should possess a Bachelor’s Degree with 2-3 years experience.
  • Efficient use of CRM software
  • Proficiency in Graphics Designing, MS Excel, PowerPoint, and Word.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints is an added advantage.
  • Proven experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Google Adwords, Keyword Planner, Search Console)
  • Proven SEO/SEM experience managing PPC campaigns across Google, Yahoo and Bing

How to Apply

Interested and qualified candidates should send their Resume or CV to: careers@county.ng with the Job Title as the subject of the email.

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