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Social Media Marketer at Salpha Energy Limited

by Sammy
vacancy

Job Overview

  • We are looking for a talented Social media marketer who is skilled in generating and driving sales of our solar products across the company’s various social media platform.
  • You will be working closely with the communuication officer to create original text and video content, managing posts and responding to followers.
  • You will manage our company image in a cohesive way to achieve our marketing goals.
  • Essentially, As a social media marketerin Salpha Energy, you will focus on increasing sales and revenues, increasing brand awareness through the effective use of social media outlets.

Key Responsibilities

  • Increase the company’s revenue by Driving and closing sales through contacts generated from social media ads.
  • Generate contacts of potential customers and buyers across the company’s various social media platforms.
  • Ensure that the sales target set for the communication department is achieved.
  • Produce reports on the sales performance across the company’s various social media platforms.
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
  • Using social media marketing tools to create and maintain the company’s brand
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Working with marketing/sales professionals to develop social media marketing campaigns
  • Interacting with customers and other stakeholders via the company’s social media accounts
  • Monitor SEO and web traffic metrics
  • Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
  • Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
  • Ensuring brand consistency by collaborating with other teams, like marketing, sales departments.
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications.

Requirements

  • At least B.Sc in Marketing or any relevant field
  • 3 – 5 years experience as a social media officer
  • General knowledge of social media marketing, contact calling to drive sales.Search Engine Optimization and internet ranking for web content.
  • Excellent telephone marketing skills.
  • Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
  • Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach.
  • Understanding of graphic design principles
  • Any professional certifications would be an added advantage.
How to Apply

Interested and qualified candidates should send their CV to: salpha@salphaenergy.com using the Job Title as the subject of the mail.

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