Salary N250,000 – N350,000 / month.
Job Description
- As an Off Trade Executive, you will play a pivotal role in driving Distribution and marketing activities aligned with our brand priorities and customer strategies with a specific focus on top chains retail stores in Nigeria. Such as Shoprite, Spar; the local chain represents the likes of Ebeano, Blenco, Next Cash and Carry etc.
Reporting to the Key account manager, he will:
- Contribute to and execute a brand strategy to ensure consistent communication across all channels.
- Develop and implement an innovative universe mapping of assigned territory/market.
- Develop and implement innovative trade marketing programs based on customer and outlet insights, aimed at attracting and retaining new consumers and expanding market reach across the on-trade channel.
- Take the lead in managing and maintaining the trade marketing promotional calendar while actively collaborating on promotional campaigns.
- Oversee and contribute to customer marketing programs, as well as the development of new brands and range market plans.
- Contribute to the marketing planning process, collaborating with cross-functional teams to co-create sales programs and reviewing the success of implemented strategies.
- Ensure alignment with customer insights, creating impactful brand visibility through well-executed marketing initiatives, events, and promotions.
- Budget management proficiency.
- Provide support tools for trade education and training.
- Evaluate ROI on promotional investments.
- Collaborate with the sales team to deliver Joint Business Plans (JBP) and continually review marketing plans within the JBP framework.
Core Requirements and Experience
- Candidate must have a relevant Degree such as a Bachelor’s Degree in any field in Marketing, Business, Finance, Education, Business Administration, Management, Economics, Accounting, or International Trade
- To excel in this role, the candidate must have a minimum of 3 – 4 years of experience in a dynamic FMCG/Retail environment, thriving in fast-paced marketing and sales settings. Your track record in similar positions will enable you to work autonomously while seamlessly integrating within a collaborative and passionate marketing and sales team and must be between 20 to 30 years old.
- Proven track record in effectively managing accounts, sales, agency partnerships, and collaborations to drive trade marketing success.
- In-depth understanding of the trade channels, including retail and on-premises (bars and hotels), enabling strategic and targeted trade marketing initiatives.
- Strong time management and prioritization skills to ensure the timely execution of trade marketing campaigns and activities.
- Advanced stakeholder management proficiency, building and nurturing relationships with trade partners at all levels.
- Familiarity with logistics coordination within the trade industry, ensuring efficient delivery and distribution of trade marketing materials.
- Proficiency in utilizing MS Office tools for data analysis, reporting, and effective communication within the trade marketing context.
- Exceptional trade marketing abilities to create impactful marketing materials tailored for trade audiences.
Salary
N250,000 – N350,000 / month.
How to Apply
Interested and qualified? Go to Psychospace International Ltd on psychospaceinternational.com to apply