Sales Executive at Business Day Newspaper

About the job

• As a Sales Executive, your primary responsibility is to generate revenue by selling BD products across various media platforms, such as print, radio, television, and digital.
• This role requires strong sales skills, excellent communication abilities, and a deep understanding of the media industry.

Qualifications and Skills:

• Bachelor’s degree in marketing, business administration, advertising, or a related field.
• At least 3years working experience or B.Sc. with 5years working experience.
• Proven experience in advertising sales, preferably in a media house or advertising agency.
• Strong sales and negotiation skills, with a track record of achieving sales targets and building successful client relationships.
• Excellent communication and presentation abilities, with the capacity to articulate advertising strategies effectively.
• In-depth knowledge of the media industry, advertising principles, and various advertising platforms.
• Familiarity with market research and analytics tools to gather insights and measure campaign effectiveness.
• Proficiency in using CRM software, sales management tools, and Microsoft Office Suite.
• Strong organizational skills and the ability to manage multiple clients and projects simultaneously.
• Self-motivated and results-driven, with the ability to work independently as well as part of a team.

Key Responsibilities:

Sales and Revenue Generation:

• Identify and prospect potential clients, including local businesses, corporations, advertising agencies, and other relevant entities.
• Build and maintain relationships with existing clients, ensuring repeat business and customer satisfaction.
• Meet or exceed sales targets by pitching across various media platforms.
• Prepare and present persuasive sales proposals, highlighting the benefits and value of advertising in the media house.
• Negotiate sales rates, terms, and contracts with clients, striving for mutually beneficial agreements.

Client Relationship Management:

• Understand clients’ goals, target audience, and budgetary constraints to propose suitable solutions.
• Collaborate with clients to develop effective campaigns that align with their objectives and deliver desired results.
• Provide excellent customer service, addressing client inquiries, concerns, and requests promptly and professionally.
• Maintain regular communication with clients to ensure their satisfaction, gather feedback, and identify opportunities for upselling or cross-selling.

Campaign Coordination and Execution:

• Work closely with internal teams, such as creative, production, and traffic departments, to coordinate the execution of sales campaigns.
• Brief the creative team on clients’ requirements and ensure that deliverables are produced to meet quality standards and deadlines.
• Monitor the progress and performance of sales campaigns, making necessary adjustments to optimize results.
• Track and analyze sales metrics and provide clients with campaign performance reports and insights.

Market Research and Industry Knowledge:

• Stay up to date with industry trends, market conditions, and competitors’ activities to identify new business opportunities.
• Conduct market research and analysis to understand target audiences, consumer behaviour, and sales trends.
• Share industry insights and recommendations with clients to help them make informed decisions about their strategies.

Administrative Tasks:

• Maintain accurate records of sales activities, client interactions, and revenue forecasts using CRM systems or other designated tools.
• Collaborate with the billing and finance teams to ensure timely and accurate invoicing and payment collection from clients.
• Attend team meetings, training sessions, and industry events to enhance skills, knowledge, and professional development.