Community Manager at Soft Alliance & Resources Limited

Role Description

• This is a full-time on-site position for a Community Manager. The Community Manager will develop and implement strategies to engage with users in online communities, manage social media platforms, moderate user-generated content, and analyze community metrics.
• The Community manager will be responsible for developing and implementing social media strategies, creating engaging content, and managing social media accounts for our products and brands.
• The role demands a strong background in social media management and digital marketing, and be ability to effectively work cohesively with a brand and corporate communications team for effective camp social media specialists.

Responsibilities and Duties:

• In alignment with management objectives, develop implement, and monitor social media strategies to increase brand awareness, engagement, and lead generation.
• Oversee the daily operations on social media platforms, including agreed
• tasks, setting goals, and monitoring progress.
• Create and curate engaging content for social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube and blogs.
• Collaborate with other directorates, such as Human Resources & Admin, and customer service, to ensure social media campaigns are aligned with overall business goals.
• Monitor and analyze social media metrics to track the success of campaigns and identify areas for improvement.
• Stay up-to-date with the latest social media trends and technologies, and incorporate them into the social media strategy.
• Manage and monitor social media budgets and ensure ROI is achieved.
• Develop relationships with social media influencers and manage influencer campaigns.
• Channel and respond to customer inquiries and complaints on social media platforms in a timely and professional manner.
• The Growth Specialist will be creating, monitoring, and tracking online marketing campaigns to grow traffic to our website via the web, Facebook, Twitter, Instagram, WhatsApp, Telegram, and email channels.
• Qualify and manage online business leads. You will drive the client calls and monitor campaign activity against approved budgets.
• Engage customers independently via our online customer service channels i.e. WhatsApp chat, Live web chat, and email newsletters.
• Consistently manage our social media platforms and communities, engaging them through blogging and creative content to drive awareness, adoption, and support for our products and services

Qualifications

• Experience in community management, social media management, or customer service
• Excellent communication and interpersonal skills
• Ability to develop and implement community engagement strategies
• Experience in content creation and copywriting
• Strong analytical skills and ability to use data to inform decisions
• Proficiency in social media platforms and social media management tools
• Bachelor’s degree in Marketing, Communications, Public Relations or related field
• Knowledge of Information Technology is a plus
• 5+ years of experience in social media management, digital marketing, or a related field
• Strong knowledge of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube
• Experience working in and leading a team of social media specialists
• Excellent communication and writing skills
• Detail-oriented, good project management and organizational skills;
• Experience in developing, managing, and analyzing online advertising campaigns;
• Possess strong interpersonal, presentation, and communication skills;
• Innovative, scrappy, and independent thinker with the ability to influence using data; Ability to thrive in dynamic and demanding situations with minimum supervision;
• Adept knowledge of GSuite (Slides, Sheets, Doc, etc), Mailchimp, Google Analytics, Google Ads and Facebook Ads Manager.
• Basic knowledge of graphic design using Canva, or the Adobe Creative Clou (Photoshop, CorelDraw, etc).
• Knowledge of HubSpot or other CRM tools is an added advantage.
• Ability to create engaging content and develop social media campaigns
• Analytical skills to track social media metrics and ROI
• Ability to work in a fast-paced, deadline-driven environment
• Familiarity with social media management tools, such as Hootsuite or Sprout Social