Job Purpose
- The Market Insight Officer is responsible for continuously researching markets, analyze competitor pricing and strategies, and adapting offerings to maintain competitiveness and profitability in a dynamic market landscape
Core Responsibilities and Key Result Areas
Market research
- Conduct research on target markets and competitor activity.
- Monitor price sensitivity and competitive pricing trends to optimize pricing decisions and maximize profitability.
- Identify opportunities for product differentiation and market positioning to stay ahead of competitors.
- Monitor competitor pricing, menu offerings, pricing strategies, promotions, and marketing strategies to inform strategic decisions and maintain a competitive advantage.
- Analyse market trends to identify opportunities for menu optimization.
- Stay abreast of fast-moving market and competitive developments.
Reporting
- Prepare comprehensive reports, presentations, and dashboards to communicate findings and recommendations to key stakeholders, including senior management
Key Performance Indicators
- Weekly price trend report
- Weekly competitor updates on pricing, promotion, menu offerings
- Monthly Market trend report
Knowledge Requirements
- Demonstrates good research, quantitative, and analytical skills.
- Excellent attention to detail
- Competent in software programs such as Microsoft Office, Excel and PowerPoint
- Highest standards of accuracy and precision; highly organized
- Demonstrates commercial and economic awareness, including an awareness of global economic factors that can influence the Food & Beverage and QSR industry.
- Ability to think creatively, highly driven and self-motivated.
- Knowledge of written and verbal communication skills.
Requirements
- Bachelor’s Degree in Accounting/Finance/ Statistics or related field
- Membership of the ACCA, ACA or any other related professional qualification is required.
- Minimum of 0-2 years experience in market research, data analysis, or business intelligence,.
- Experience in a QSR company in a similar role is an asset
Decision Expectations
- Utilize market research insights to inform pricing and product positioning decisions.
- Implement findings from competitor pricing and menu analysis.
- Convert market insights into actionable menu and promotional recommendations.
- Incorporate market and competitive developments into quarterly strategic reviews.
How to Apply
Interested and qualified? Go to Food Concepts Plc on career2.successfactors.eu to apply