Job Description
- Writing high quality notes / articles in various digital and print media
- Plan and execute PR and marketing campaigns for admissions and entrance examinations
- Identify opportunities for marketing / PR that can lead to the primary objective of increasing student population
- Carrying out SEO analysis for the written notes/articles
- Seeking for guest posting opportunities and writing on authority forums with a view to increasing the digital footprint and coverage of Greensprings
- Identifying PR opportunities for radio and TV stations
- Identifying new markets and engaging key stakeholders in the location
- Managing and improving an affiliate scheme/sales referral program for the school
- Identifying and engaging brands for events sponsorship.
- Generate a content calendar for digital and print media
- Generating testimonials from parents, students and alumni
- Offline review of target markets segments and activities within the organisation for PR worthy events
- Measure and report performance of all PR campaigns, and assess against set goals (ROI and KPIs)
- Generation of content and clever writing for the school’s blog
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple channels and customer touch points.
Requirements
- B.Sc. Degree in Marketing or a related Social Science field
- Proven working experience in digital marketing
- Camera Handling (Picture & Video), Video Editing, Graphic Design and Animation will be an added advantage
- Proven working experience in relationship management and PR
- Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns
- Highly creative, with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, and WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google AdWords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- The candidate should have a strong grasp of current marketing tools and strategies
- Must be able to lead integrated PR campaigns from concept to execution
- Creative and passionate about digital marketing.
How to Apply
Interested and qualified candidates should send their CV to: recruitment.anthony@greenspringsschool.com using the Job Title as the subject of the mail.