Marketing Executive at LS Scientific

Responsibilities

• Marketing Strategy Development: Collaborate with the MD and the sales team to formulate comprehensive marketing strategies for each business segment that align with the overall goals of LS Scientific Limited.
• Brand Management: Oversee the brand identity and positioning for LS Scientific Limited, ensuring consistency and adherence to corporate guidelines across all marketing materials and communication channels.
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales.
• Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis.
• Market Research: Conduct thorough market research to identify trends, competition, and opportunities for growth and translate findings into actionable insights.
• Campaign Planning and Execution: Develop, plan, and execute integrated marketing campaigns that drive brand awareness, customer engagement, and lead generation across online and offline channels.
• Digital Marketing: Coordinate digital marketing efforts, including social media, email marketing, website management, and SEO, to enhance online visibility and engagement for all market segments and products.
• Content Creation: Collaborate with internal and external teams to create compelling and relevant content, including articles, blog posts, videos, and graphics, that resonate with the target audience.
• Collaboration: Work closely with cross-functional teams, including Sales and Operations to align marketing efforts with business objectives and ensure a cohesive approach.
• Analytics and Reporting: Monitor and analyze the performance of marketing campaigns and initiatives using relevant metrics and data. Provide regular reports and insights to management to measure the effectiveness of marketing efforts.
• Budget Management: Develop and manage marketing budgets, ensuring optimal allocation of resources to achieve maximum impact and ROI.

Knowledge, Skills, and Experience

• Bachelor’s Degree in Marketing, Communications, or related field.
• Minimum of 5 years of marketing experience
• Strategic thinker and has executed strategic direction for a marketing unit.
• Must be creative, witty, smart, a good narrator, and storyteller, excellent written, verbal, and analytical skills.
• Ability to translate brand and marketing strategy into simple and relatable initiatives for internal (staff) and external (customers) audiences
• Passionate mindset with a drive for innovation and constant learning in marketing and communications.
• Strong knowledge of the latest digital marketing tools and ecosystem.
• Experience in leveraging customer analytics and segmentation to drive business growth