Trade Marketing Manger at Frutta Foods and Services Nigeria Limited

Job Summary

Marketing Execution Lead – supports the sales team in ensuring all trade marketing activities/campaign are executed, hereby resulting in positive growth impact on volume target. Engaging customers to give information or advice about the company\’s products or services

Job Responsibilities

• Maintain look of Success in outlets
• Execution of operationalized brand initiatives for the channel
• Design and execution of FC & IC customer’s tailor-made activation plans• Managing tailor-made customer projects for consumer impact.
• Step change standard of execution/activation of marketing campaigns/activities, shopper promotions, PICOS across Key Account & General Trade FC/IC channels.
• Ensure the successful and timely implementation of all Trade Marketing end-to-end activities in respective channels (promotions, branding, product launches, sampling, festivals, incentive programs, etc.) with the help of the Sales & Merchandising team, external agencies and suppliers.
• Ensure the prompt execution of marketing-related deliverables.
• Ensure regional adaptation of trade and system marketing activities, programs and campaigns.
• Ensure budgetary control and support optimal DME spend versus ROI, as well as measure activity performance against plan in assigned region.
• Participate in JBPs & develop marketing activation calendars for customers.
• Develop, supervise and improve procedures to link entire marketing activities with sales team activities.
• Draft post-activity summary reports evaluating the activity and concluding \’best practises\’ as well as learnings and improvement.
• Conduct regular trade visits across all channels to monitor implementation standards and ensure all items in the market are displayed properly, planograms are applied and must Stock-List is followed as instructed.
• Coordinate with sales team on the implementation of the regional TM activities B2S and keep internal stakeholders aligned on activity calendar to ensure smooth implementation.
• Work closely with sales managers and customers to create targeted programs.
• Initiate customer engagement to ensure excellent service standards, respond efficiently to customer inquiries and maintain high customer satisfaction.
• Any other related activities assigned by your line manager.

Job Requirement

• At 3 year’s experience in Trade marketing or frontline
• Customer Focus.
• Good knowledge of industry and competition.
• Good knowledge of beverage products and brands, trade marketing (shopper, customer, channel) skills
• Strong understanding of in-store performance drivers
• Strong knowledge of merchandising and POP materials specification
• Data analysis & KBI reporting capability
• On time execution as per SLA and quality of activation.
• Timely update and report of activation projects.
• Timely initiation of materials.
• Market intelligence.
• Timely response to customer enquiry on information about the company\’s products and services.
• Customer feedback survey