Associate Brand Manager Stationery at BIC Nigeria

JOB SUMMARY

• Assist in Overseeing the stationery Divisions within the West and Central African markets working closely with the Marketing Team as well as the Sales, Finance, Supply & Delivery departments to achieve the Business Objectives.
• Help BIC West and Central Africa create consumers connections: bring simplicity and joy to everyday life!

MAIN RESPONSIBILITIES / TASKS

• Implement the Brand Vision, Brand Strategy, and the main growth drivers.
• Support in the development of comprehensive Marketing Plans and Strategies for Stationery Divisions
• Help manage a winning Brand Portfolio, covering all channels (including e-commerce) and target audiences and delivering Revenue Growth Management KPIs.
• Help define the Innovation Brand Pipeline with a long-term vision and the deployment in the different markets.
• Help detect new brand opportunities taking into consideration the business needs and the Categories development.
• Assist in defining the Brand Communication and Digital Strategy in collaboration with external partners to boost brand awareness and build the brand equity.
• Coordinate Marketing Strategies with the Sales, Finance, Supply & Delivery and Communication Teams as well as the rest of the Marketing Department
• Stay informed of Marketing Strategies and Trends

Key Performance Indicators

• Successful on time delivery and implementation of the Marketing Plans by category.
• Interaction and collaboration with key functions in the business to ensure delivery of objectives.
• Results of key marketing initiatives and promotional activities will be a benchmark of success.
• Achievement of Lighters and Shavers OIS ( Off invoice sales) , Gross profit margin for 2023 in all markets

QUALIFICATIONS

Knowledge, Skills, Competencies

•  R= Required D= Desired

Simple Criteria

• R- At least 5 years Sales and Marketing experience in FMCG (Preference for multinational work experience and reporting)
• R- At least 5 years Brand Marketing experience, preferably FMCG
• R- Marketing Degree (3 years)
• R- Computer literacy in MS Office and MS Windows
• R- Excellent presentation skills
• R- English and French Speaker

 Complex Criteria

Professional Skills

• R- Thorough knowledge of classical marketing and be able to assist in the development of a Marketing Plan
• R- Understanding of market data
• R- Be confident in presenting plans to the Management team, internal sales teams, key customers in pressurized environments.
• R- Maintain high levels of service to external and internal customers
• R- Utilize market insights to identify opportunities within the brand portfolios.
• R- Management of projects across multiple cultures and functions.
• D- Strong negotiation skills, dealing with varied suppliers and strategic partners
• R -Understanding of all trade channels.
• R- Strategic Agility.

 Personal Skills

• R-Initiative, tenacity and be self-motivated
• R- Target driven with high levels of energy
• D- Embodies all the BIC Values & Behaviors: Integrity, Responsibility, Teamwork, Sustainability, and Ingenuity
• R- Strong Drive for results / entrepreneurial Spirit / decision making: committing and delivering, acting with autonomy as it was their own company while fully respecting corporate rules and procedures, and applying the appropriate level of reporting to Management.
• R- Strong team player that can empower the team to grow and be responsible for their own work.
• R- Very strong organizational and time management skills.
• D- Efficient and can prioritize workload.
• D- Open minded and cultural acumen.