Brand and PR Analyst at CIPM, Alausa

The purpose of this job shall be to:

• The job is responsible for brand management & marketing, and media relations for the Institute.
• Provide Branding and Public Relations support to the Institute to improve brand perception and increase brand awareness.
• Support the delivery of promotional communications to promote the Institute’s programmes and services to all stakeholders.
• Create content and implement publicity strategies/campaigns to promote the Institute’s offerings.
• Improve brand visibility and mileage of the CIPM brand through the creation of newsworthy media content in line with the Institute’s standards to attract attention and gain public notice.
• Ensure proper representation of the CIPM brand through the placement of fit-for-purpose corporate adverts/announcements and media coverage
• Draft speeches for Institute’s events, press releases, post-event reports and other content for print and electronic media.
• Evaluate advertising and promotional programs and offer recommendations in line with CIPM’s brand/public relations efforts.
• Interface with the press for broadcasts of the Institute’s high-profile events.

EQUAL OPPORTUNITY STATEMENT

• We are an equal opportunity workplace and an affirmative action employer. We encourage applications from suitable candidates, irrespective of physical ability/disability, colour, tribe, race, religion, marital status, pregnancy or other status protected under the law.

REPORTING RELATIONSHIPS

• Reports to Team Lead, Corporate Communications Supervises

JOB DUTIES / RESPONSIBILITIES / ACCOUNTABILITIES

• Internally Relates with
• Internal Stakeholders Externally Relates with
• Members/Stakeholders
• Media
• External Clients

PRINCIPAL ACCOUNTABILITIES & RESPONSIBILITIES

• Brand Development & Management
• Provide brand visibility support by ensuring all communication and corporate collateral from the Institute are in line with the Institute’s vision, mission, goals, objectives, and brand guidelines.
• Work actively with Branches and Chapters to ensure alignment of the brand’s message on all campaigns and communication.
• Identify strategic opportunities and execute promotion of the Institute’s brand using the branded products and promotional items.
• Responsible for Corporate brand management and awareness.

PR & Advertising

• Interface with the press to provide robust publicity and mileage of the Institute’s brand through placement of fit for purpose corporate adverts/announcements, media coverage and post-event reporting of the Institute’s high-profile events
• Ensure the deployment of up-to-date news on current activities of the Institute in the public space (Electronic and print) to actively engage the membership and HR community.

PERSON SPECIFICATION

Knowledge, Technical Skills and Attitudes

Building Collaborative Relationships:

• The ability to develop, maintain, and strengthen partnerships with internal and external stakeholders who can provide information, assistance, and support to the business.
• Ability to develop and maintain a vibrant, longterm network of relationships with individuals from multiple constituencies.
• Has a successful track record of developing, managing, growing, and institutionalizing complex relationships on behalf of the company.

Communication:

• The ability to plan and deliver oral and written communications that make an impact and persuade their intended audiences.
• Emotional intelligence – being able to understand and manage your own and others’ emotions, and their effect on behaviors and attitudes.
• Customer Orientation: The ability to demonstrate concern for satisfying one’s external and/or internal customers.
• Achieving results: Sets realistic targets for himself/herself and the team; ensures availability of resources and supports staff members in achieving results. Monitors progress and performance; evaluates achievements and integrates lessons learned.

Experience

• Minimum of 5 years post-graduation experience in a similar role in a reputable organization

Qualifications

• Bachelor’s degree in Mass Communication, Journalism or related course.
• Membership of the Nigerian Institue of Public Relations is an added advantage Other Requirements Proficiency in the following:
• Excellent verbal and written communication skills
• Demonstrate ability to take initiative, anticipate needs and exercise independent/sound judgment.
• Highly organized and self-motivated.
• Must be proficient with Microsoft Office, Powerpoint, Word, and Excel.
• Detail-oriented and good time management skills and ability to prioritize work.