Brand Communication Executive at Greensprings School

Job Description

  • Writing high quality notes / articles in various digital and print media
  • Plan and execute PR and marketing campaigns for admissions and entrance examinations
  • Identify opportunities for marketing / PR that can lead to the primary objective of increasing student population
  • Carrying out SEO analysis for the written notes/articles
  • Seeking for guest posting opportunities and writing on authority forums with a view to increasing the digital footprint and coverage of Greensprings
  • Identifying PR opportunities for radio and TV stations
  • Identifying new markets and engaging key stakeholders in the location
  • Managing and improving an affiliate scheme/sales referral program for the school
  • Identifying and engaging brands for events sponsorship.
  • Generate a content calendar for digital and print media
  • Generating testimonials from parents, students and alumni
  • Offline review of target markets segments and activities within the organisation for PR worthy events
  • Measure and report performance of all PR campaigns, and assess against set goals (ROI and KPIs)
  • Generation of content and clever writing for the school’s blog
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple channels and customer touch points.

Requirements

  • B.Sc. Degree in Marketing or a related Social Science field
  • Proven working experience in digital marketing
  • Camera Handling (Picture & Video), Video Editing, Graphic Design and Animation will be an added advantage
  • Proven working experience in relationship management and PR
  • Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns
  • Highly creative, with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, and WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google AdWords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • The candidate should have a strong grasp of current marketing tools and strategies
  • Must be able to lead integrated PR campaigns from concept to execution
  • Creative and passionate about digital marketing.
How to Apply

Interested and qualified candidates should send their CV to: recruitment.anthony@greenspringsschool.com using the Job Title as the subject of the mail.

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