Brand Communication Strategist at Oaklands & Johnson Limited

Job Description

• Propose, edit, draft and pitch op-eds, letters to the editor, and other written, digital, and broadcast commentary.
• Develop and implement communication strategies for each thematic area of the organizations work that includes media outreach and social media content creation.
• Research and write press releases, and content for the company website, infographics, blogs, newsletters and Social Media platforms

Job Overview

• Responsible for brand building while optimizing the efficiency and effectiveness of all elements of the marketing mix.
• Responsible for Communications management and CSR to ensure value is added to the company’s brand.

Brand Management:

• Provides expertise to the company in relation to brand development and maintains an awareness of any relevant developments in the field.
• Provides support in the development of advertising/communication concepts in support of brand-building initiatives that can be successfully executed in the marketplace.
• Develops and manages brand-specific promotions based on needs and lifestyle to achieve specific market objectives.
• Develops initiatives to increase customers satisfaction
• Helps raise the company’s media profile and positioning as well as monitoring reputation and press mentions
• Oversees the development of content for press releases, articles, and news bulletins, with minimal editing from senior colleagues
• Develops exceptional grasp of the business, its style, and priorities, and works in close cooperation with all relevant departments, particularly marketing
• Assists in delivering marketing and PR plans in support of the corporate marketing strategy and takes responsibility for the implementation of plans with minimal supervision
• Brings news ideas to the team.

Job Responsibilities

• Bring new innovations to grow the business portfolio.
• Provides input into brands strategy review
• Developing brand strategies based on the client’s brief and objectives.
• Coordinating ideation and brainstorming sessions both for the organization and for client briefs.
• Developing brand positioning and architecture strategies and documents.
• Conducting market research to generate insights into the organization’s sector, brand strength, and SWOT analysis for better brand positioning for the brand and clients
• Analyze consumer insights, crafting plans for our creative team and developing guidelines to promote our clients’ brand various channels.

Requirements

• Bachelor’s Degree
• 4 – 8 years experience in a marketing / advertising agency
• Verifiable evidence of brand strategy competencies
• Sound understanding of advertising strategy
• At least 3 years in brand strategy or management role.

Core Competencies:

• Strong verbal and written communication skills
• Strong data analytics skills
• Ability to forecast based on current trends and insights
• Strong research skills
• Strategic thinking and planning
• Strong presentation skills
• Good understanding of social media and digital marketing platforms.

Required Behavioral Skills:

• Strong communication skills
• Excellent innovative skills
• Good Writing and Public Speaking Skills,
• Leadership and People Management Skills
• Detail-Orientated
• Organization and multi-tasking skills.