Job Purpose
Utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling brand strategies, aligned to group brand strategies
Reports to
Category Lead, Home Care
Significant Relationships (Internal & external)
- Regional Marketing team
- Brand Development & Activation Team
- Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insights, Digital
- Advertising agencies & Service providers
Key Accountabilities
- Contribute to the creation and development of brand strategy to grow brands market share volume/value and profitability; and oversee strategy implementation.
- Support the delivery of overall budgeted profitability of the brand by developing solid brand strategies that grow and sustain brand performance.
- Monitor and report the regional brand’s performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.)
- Explore & exploit new growth opportunities for the brand.
- Initiate and lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2 .
- Collate local consumer insights and output from research plans to feed into the development of the brand strategy.
- Define pricing policy for products within the brand portfolio in the Region.
- Develop regional communication material aligned to the brand strategy and that support the delivery of CBU brand plans
- Participate actively in company-wide initiatives as required – e.g. Margin Improvement
- Proactively identify sources and resource needs to support brand growth
Job Context & Special Features:
May require
- Significant in-country and regional travel
- International travel
- Flexibility to work on weekends
Qualification , Experience & Competencies
Qualifications Experience
- Bachelor Degree
- 5-7 years demonstrated experience in Brand Management
- Professional Qualification in Marketing is essential
- IT savvy including the use of MS Office Suite of Applications
Capabilities/Technical skills
Consumer Champion
- Insight generation (Developed)
- Communication (Proven strength)
- Digital (Proven strength)
Brand Champion
- Brand propositions (Developed)
- Strategy (Developed)
Profit and Growth Champion
- Commercial delivery (Proven strength)
- RTM (Proven strength)
Innovation Champion
- Innovation (Developed)
- NPD and PLM (Proven strength)
Business Leader
- Personal leadership (Developed)
- Personal drive (Developed)
- Talent development (Developed)
How to Apply
Interested and qualified? Go to PZ Cussons on pzcussons.wd3.myworkdayjobs.com to apply