In Part 1 of this series, we examined the fundamentals of building and marketing a mobile app in 2022. We examined this first part as it relates to generating an app idea, carrying out market research on competitors, outlining the core features of the proposed app, designing the mockup, and then creating the graphic design of the app using professional designers.
This second part concludes this detailed guide – and you should relax as we teach you the fundamentals of making money with smartphone apps.
Develop pre-launch and post-launch marketing strategies
It’s always helpful to know how your app will perform after launch – and a sure way to know this is through pre-launch and post-launch marketing strategies. These activities are to put the word out about your product so that customers wait with money in hand for its release. Some of the ways you can do this are by creating a landing page for your app product, building a pre-launch email list, doing a press release for the media, engaging in paid marketing, and asking customers to promote the product.
Build your app using these techniques
Building your app brings life to it and makes it functional for public use. You can build your app by coding it yourself if you are skilled at programming, and you can hire a freelancer from Upwork or Freelancer among other platforms. You can also hire a dedicated app development firm or partner with a specialist programmer to build the app for you. You can use an app builder for this purpose and you can equally purchase an app template and customize it to meet your needs.
Submit your finished app to Play Store and App Store
Since you have completed your new mobile app, the next stage is to submit it to Google Play Store or Apple’s App Store so that millions of people can download it for personal use. Before uploading your app to the store, ensure you adhere to the store’s guidelines so that it won’t be rejected by the review team.
If you have followed all the store’s guidelines and regulations, you should optimize it by filling in all the metadata – title, description, keywords, screenshots – before submitting it. After the submission, the team may approve your app or even reject it – if it is rejected, just fix the issues they pointed out and resubmit.
Market your app for maximum exposure
You must do anything within your power to expose your newly hosted app to the world. Your target is to have millions of people download your app. If you can manage it, your app must get featured in the store. You can do free downloads while telling your audience the app will soon become a paid one. You must continue optimizing the app by tweaking its metadata on the app to give it more visibility. And you might want to pay a social media influencer to mention your brand on their program.
Optimize feedback on your app
The more people download your app, the more feedback you’re likely to get. Some of the feedback will be positive and some negative. Use the feedback to constantly update your app after fixing bugs and adding new features.
If you are able to execute these fundamentals of building and marketing a smartphone app in 2022, you are certain to hit gold. Persistence and collaboration might be required, but you are sure of success – and even hired to build mobile apps for rich clients with big budgets.