Category Marketing Manager at FAN MILK plc

About the Job

• Category Marketing Manager will be responsible for strategizing and implementing the Organization’s marketing plans for the category, delivering agreed targets for Volume, Net Sales, CO% (Gross Margin) and ROS% (OI).
• This is a leadership role that will also ensure implementation of agreed projects through other members of the team.

Responsibilities
The ideal candidate will be:

• Developing the marketing strategy for the category in line with company objectives.
• Leading and managing the career and development of direct reports.
• Building brand equity measures (Brand Power, Salience, Distinctiveness, Meaningfulness)
• Co-ordinating marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns, new launches,
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management

Educational Qualification & Experience

• Candidates should possess a BA / B.Sc in Marketing.
• Master’s Degree / MBA (preferred)
• Strong analytical and project management skills.
• 10-12 years experience in Brand management, preferably with FMCG work experience.
• Confident and dynamic personality.
• Mobility to travel across the West Africa region (25-30% of the time)
• Strong creative outlook.
• Strong problem solving, interpersonal, verbal and written communication skills.

About You
You should be able to:

• Understand strategy development in the context of the organization and is able to execute flawlessly.
• Understand the role of consumer marketing in generating demand, and the role of category revenue growth management.
• Have a full understanding of Danone’s categories, products and services, as well as the difference in approach for a customer base organization versus a custom/stockholder corporation
• Know the organization’s mission, goals and strategic business plan
• Have a working knowledge and experience in media buying, media relations and public relations, as well as print houses, broadcast and print media, outdoor advertising media, and distribution channels