Category Marketing Manager at PZ Cussons

Job Description

• Implement brand strategy to grow and sustain brand performance and profitability.
• Monitor, control and report brand performance through brands health indicators (NNS, GM, MC) and key consumer KPIs (market share, awareness, trial, attribute rating etc.) providing solutions to gaps.
• Support the management of the NPD process for the brand within the TEC BU.
• Support the development & execution of approved brand M&C plan within guidelines.
• Understand & apply relevant external environment factors including consumer insights, competitor activity and other CBU activity (networks) for innovation development and brand plans.
• Support Product Life Cycle Management including demand forecasting and minimising residuals.
• Effective execution of Trade Marketing plans
• Participate actively in company-wide initiatives as required – e.g. Margin Improvement

Knowledge, Skills & Experience Needed

• Bachelor’s Degree
• 5-7 years demonstrated experience in Brand Management
• Professional Qualification in Marketing, science or engineering is essential
• IT savvy including the use of MS Office Suite of Applications
• Self-driven and possess very high levels of energy, motivation, enthusiasm, drive, and resilience.
• Commercial acumen and ability to understand and generate insight from data.
• Strong interpersonal skills to effectively work with internal and external customers.
• Must be exceptional at business development with extensive consumer interaction
• Excellent interpersonal and communication skill