Job Description
- Identify business opportunities & perform market research to determine new business leads and potential projects
- Lead the planning and execution of the digital marketing strategies to promote County Finance products and services to customers.
- Manage County Finance social media platforms and create digital marketing campaigns.
- Help to create and support marketing content for social media purposes (e.g., briefs, banners, blog posts, Infographics)
- Plan, organize and manage all e-mail campaigns, events, social media pages and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
- Conduct regular audits for social media and website marketing performance.
- Track marketing metrics and analyze digital data to measure marketing success.
- Manage online customer acquisition and retention programs including SEO, email, affiliate, graphics and social marketing.
- Investigate, recommend, and implement new enhancements that can increase revenue, brand awareness, and improve overall customer experience by analyzing the results of ongoing efforts.
- Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue
- Perform keyword research in coordination with County Finance business objectives to optimize existing content and uncover new opportunities
- Work with the sales team to coordinate marketing campaigns.
- Prepare emails and newsletters to send to current and potential customers.
Requirements
- Candidates should possess a Bachelor’s Degree with 2-3 years experience.
- Efficient use of CRM software
- Proficiency in Graphics Designing, MS Excel, PowerPoint, and Word.
- Working knowledge of HTML, CSS, and JavaScript development and constraints is an added advantage.
- Proven experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Google Adwords, Keyword Planner, Search Console)
- Proven SEO/SEM experience managing PPC campaigns across Google, Yahoo and Bing
How to Apply
Interested and qualified candidates should send their Resume or CV to: careers@county.ng with the Job Title as the subject of the email.