Digital Marketer at Superflux International Limited

Key Accountabilities:

• Designing and overseeing all aspects of our digital marketing department including our marketing database, email and display advertising campaigns.
• Develop and execute comprehensive marketing plans and strategies to promote our business and build brand awareness.
• Monitor and analyze market trends, customer behaviour  and competitors to identify opportunities and adjust marketing strategies accordingly.
• Identify target customers and devise effective marketing ways to reach and attract them.
• Create compelling and persuasive marketing content for various channels, including websites, social media platforms, email newsletters and print materials.
• Manage online marketing efforts, including search engine optimization (SEO), search engine marketing (SEM) and social media advertising.
• Work with the content creator to create and implement strategic content for our company’s website and all social media platforms.
• Dispatch email marketing campaigns.
• Monitor key online marketing metrics to track success.
• Create and maintain online listings across e-commerce platforms.
• Collaborate with the creative team to produce engaging visual and multimedia content, such as images, videos and infographics.
• Coordinate promotional activities and events to increase brand visibility and customer engagement.
• Use web analytics software to monitor the performance of the company’s website and make recommendations for improvement.
• Collaborate with external agencies or vendors to optimize marketing campaigns and ensure brand consistency.
• Track and measure the effectiveness of marketing campaigns using analytics tools and provide regular reports on key performance indicators (KPIs).
• Stay updated on industry trends, emerging technologies and marketing best practices to continuously improve marketing efforts.
• Maintain effective communication and collaboration with cross-functional teams, including sales, operations and customer service.
• Optimise website structure and content for search engines and the use of paid online adverts to generate qualified leads for sales purposes.
•  Prepare accurate reports on our marketing campaign’s overall performance.
•  Identifying the latest trends and technologies affecting our industry.
• Working with the team to brainstorm new and innovative growth strategies.

Requirements:

• Proven experience in marketing, preferably in the manufacturing industry.
• Strong understanding of digital marketing channels, including social media, SEO, SEM, and email marketing.
• Proficiency in marketing tools and platforms, such as Google Analytics, CRM systems, and content management systems (CMS).
• Excellent written and verbal communication skills with the ability to create compelling marketing content.
• Analytical mindset and proficiency in using data to drive decision-making and measure campaign performance.
• Creativity and a keen eye for design, with the ability to collaborate effectively with graphic designers and content creators.
• Strong project management skills with the ability to prioritize tasks and meet deadlines.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration or a related field.

Experience:

• Must have a minimum of 3 years post-graduate experience in digital marketing.