Salary Range: ₦200,000 – ₦300,000/month
Key Accountabilities:
- Designing and overseeing all aspects of our digital marketing department including our marketing database, email and display advertising campaigns.
- Develop and execute comprehensive marketing plans and strategies to promote our business and build brand awareness.
- Monitor and analyze market trends, customer behaviour and competitors to identify opportunities and adjust marketing strategies accordingly.
- Identify target customers and devise effective marketing ways to reach and attract them.
- Create compelling and persuasive marketing content for various channels, including websites, social media platforms, email newsletters and print materials.
- Manage online marketing efforts, including search engine optimization (SEO), search engine marketing (SEM) and social media advertising.
- Work with the content creator to create and implement strategic content for our company’s website and all social media platforms.
- Dispatch email marketing campaigns.
- Monitor key online marketing metrics to track success.
- Create and maintain online listings across e-commerce platforms.
- Collaborate with the creative team to produce engaging visual and multimedia content, such as images, videos and infographics.
- Coordinate promotional activities and events to increase brand visibility and customer engagement.
- Use web analytics software to monitor the performance of the company’s website and make recommendations for improvement.
- Collaborate with external agencies or vendors to optimize marketing campaigns and ensure brand consistency.
- Track and measure the effectiveness of marketing campaigns using analytics tools and provide regular reports on key performance indicators (KPIs).
- Stay updated on industry trends, emerging technologies and marketing best practices to continuously improve marketing efforts.
- Maintain effective communication and collaboration with cross-functional teams, including sales, operations and customer service.
- Optimise website structure and content for search engines and the use of paid online adverts to generate qualified leads for sales purposes.
- Prepare accurate reports on our marketing campaign’s overall performance.
- Identifying the latest trends and technologies affecting our industry.
- Working with the team to brainstorm new and innovative growth strategies.
Requirements:
- Proven experience in marketing, preferably in the manufacturing industry.
- Strong understanding of digital marketing channels, including social media, SEO, SEM, and email marketing.
- Proficiency in marketing tools and platforms, such as Google Analytics, CRM systems, and content management systems (CMS).
- Excellent written and verbal communication skills with the ability to create compelling marketing content.
- Analytical mindset and proficiency in using data to drive decision-making and measure campaign performance.
- Creativity and a keen eye for design, with the ability to collaborate effectively with graphic designers and content creators.
- Strong project management skills with the ability to prioritize tasks and meet deadlines.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration or a related field.
Experience:
- Must have a minimum of 3 years post-graduate experience in digital marketing.
How to Apply
Interested and qualified candidates should forward their CV to: hr@superfluxnigeria.com using the position as subject of email.