Digital Marketer at Superflux International Limited

Salary Range: ₦200,000 – ₦300,000/month

Key Accountabilities:

  • Designing and overseeing all aspects of our digital marketing department including our marketing database, email and display advertising campaigns.
  • Develop and execute comprehensive marketing plans and strategies to promote our business and build brand awareness.
  • Monitor and analyze market trends, customer behaviour  and competitors to identify opportunities and adjust marketing strategies accordingly.
  • Identify target customers and devise effective marketing ways to reach and attract them.
  • Create compelling and persuasive marketing content for various channels, including websites, social media platforms, email newsletters and print materials.
  • Manage online marketing efforts, including search engine optimization (SEO), search engine marketing (SEM) and social media advertising.
  • Work with the content creator to create and implement strategic content for our company’s website and all social media platforms.
  • Dispatch email marketing campaigns.
  • Monitor key online marketing metrics to track success.
  • Create and maintain online listings across e-commerce platforms.
  • Collaborate with the creative team to produce engaging visual and multimedia content, such as images, videos and infographics.
  • Coordinate promotional activities and events to increase brand visibility and customer engagement.
  • Use web analytics software to monitor the performance of the company’s website and make recommendations for improvement.
  • Collaborate with external agencies or vendors to optimize marketing campaigns and ensure brand consistency.
  • Track and measure the effectiveness of marketing campaigns using analytics tools and provide regular reports on key performance indicators (KPIs).
  • Stay updated on industry trends, emerging technologies and marketing best practices to continuously improve marketing efforts.
  • Maintain effective communication and collaboration with cross-functional teams, including sales, operations and customer service.
  • Optimise website structure and content for search engines and the use of paid online adverts to generate qualified leads for sales purposes.
  •  Prepare accurate reports on our marketing campaign’s overall performance.
  •  Identifying the latest trends and technologies affecting our industry.
  • Working with the team to brainstorm new and innovative growth strategies.

Requirements:

  • Proven experience in marketing, preferably in the manufacturing industry.
  • Strong understanding of digital marketing channels, including social media, SEO, SEM, and email marketing.
  • Proficiency in marketing tools and platforms, such as Google Analytics, CRM systems, and content management systems (CMS).
  • Excellent written and verbal communication skills with the ability to create compelling marketing content.
  • Analytical mindset and proficiency in using data to drive decision-making and measure campaign performance.
  • Creativity and a keen eye for design, with the ability to collaborate effectively with graphic designers and content creators.
  • Strong project management skills with the ability to prioritize tasks and meet deadlines.

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration or a related field.

Experience:

  • Must have a minimum of 3 years post-graduate experience in digital marketing.
How to Apply

Interested and qualified candidates should forward their CV to: hr@superfluxnigeria.com using the position as subject of email.

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