If you are still wondering, digital marketing is just like any other type of marketing – connecting with your potential customers while aiming to influence them. The only difference is that unlike traditional marketing, you connect with those potential customers online.
It refers to ANY marketing effort that you would have to use the internet. From PPC advertising, blogging, email marketing, etc. All these media are great examples of digital marketing because they help you introduce a product or business to potential customers.
Here are four reasons why you need a digital marketing strategy today.
You don’t have a specific goal
I have come to realise that businesses (which a lot of businesses are included) without a digital strategy don’t have a strategic goal to what they really want to achieve online and also strategies they want to use to keep customers they already have.
You need to set SMART goals around your digital marketing strategy. You want something you can track and something you can tell whether or not you are headed where you really want to go.
You won’t know your target
If you don’t have a target, you’d most likely underestimate the demand for customers for your services. And mostly, this comes from insufficient knowledge about your marketplace because the dynamics will surely differ from traditional channels with various types of customer profile and behaviour, propositions and options for marketing communications.
Thankfully, we can find various tools from digital platforms where we can find out how much customers demand whatever you’re selling. A great tool to use is Google’s Keyword Planner to see the level of interest searchers have on some selected keywords and how you could use that knowledge to tailor content for your prospects.
You don’t have a strong online value proposition
If you’d want to encourage both old and new customers to engage and stay loyal to your brand, you will really need to set up a clearly defined online value proposition specially tailored for different customer personas that make up your client and potential client base.
A great way you could pull this off is to develop a content marketing strategy. A lot of organizations and companies have used content in amazing ways to reach target audiences. Through various channels like search, social, email marketing and blogging, too.
Remember that content engages your customers – which you need – that is why you want to be really intentional about whatever goes out there about your brand.
It helps you better understand your customers
Going digital is great because as it is recognized, is the most measurable medium ever. Using tools like Google Analytics and others, you not only get to know how many visits you get but could also make you realize what works best for your clients and then giving them what they need from your brand in the process.
This also helps you tackle the weak points in your brand which would be important if you really want to build something that stands the test of time.
Digital marketing is a really big deal these days. The internet has almost tripled over the past decade and this development has changed how people buy stuff and interact with businesses about their products and services.
And since everyone literally lives on the internet these days, why not reach out to them through that means?