Job Description
- We are looking for a skilled and results-driven Software Product Marketer to lead the marketing efforts for our flagship software product.
- The successful candidate will be responsible for developing and executing comprehensive marketing strategies to drive awareness, generate leads, and promote adoption of our software solution.
- This role requires a combination of strategic thinking, creative flair, and hands-on execution to effectively position our product in the market and drive business growth.
Key Responsibilities
- Develop and implement strategic marketing plans to promote our software product and achieve business objectives.
- Conduct market research and competitive analysis to identify target market segments, customer needs, and industry trends.
- Create compelling messaging, positioning, and value propositions that resonate with target audiences and differentiate our product in the marketplace.
- Collaborate with cross-functional teams including product development, sales, and customer success to ensure alignment and integration of marketing initiatives.
- Drive lead generation efforts through various channels including digital marketing, content marketing, email campaigns, events, and partnerships.
- Develop and execute engaging marketing campaigns and initiatives to drive awareness, engagement, and conversion.
- Create high-quality marketing collateral such as website content, product presentations, case studies, whitepapers, and sales enablement materials.
- Analyze marketing performance metrics and KPIs to track campaign effectiveness, measure ROI, and optimize marketing efforts.
- Stay abreast of industry trends, best practices, and emerging technologies to continually enhance our marketing strategies and tactics.
Qualifications
- Bachelor’s Degree in Marketing, Business, or related field.
- Proven experience in software product marketing, preferably in the B2B SaaS industry.
- Strong understanding of marketing principles, strategies, and tactics.
- Excellent written and verbal communication skills with the ability to craft compelling messaging and content.
- Demonstrated ability to develop and execute successful marketing campaigns across multiple channels.
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
- Creative thinker with a passion for innovation and problem-solving.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Strong collaboration and interpersonal skills with the ability to work effectively in cross-functional teams.
How to Apply
Interested and qualified candidates should send their CV to: jobs@uleval.com using the Job Title as the subject of the mail.