Job Summary
- The Head of Growth will be responsible for driving user acquisition, engagement, and revenue growth for our B2B and B2C product.
- This person will lead the development and execution of growth strategies across the entire customer journey, from acquisition to retention and loyalty.
- As a key member of the leadership team, the Head of Growth will work closely with product, engineering and strategy to build, measure, and optimize growth efforts.
Key Responsibilities
- Develop and execute a comprehensive growth strategy to drive user acquisition, engagement, and revenue.
- Collaborate with product, strategy, and engineering teams to identify, prioritize, and execute on growth opportunities.
- Analyze user data and customer feedback to identify patterns, trends, and opportunities for growth.
- Develop and maintain a deep understanding of our target customer segments and the competitive landscape.
- Design and run experiments to test different growth tactics and optimize performance.
- Design, measure, and optimize the customer journey across all channels and stages, from acquisition to retention and loyalty.
- Create and manage a growth dashboard to track key metrics and communicate progress to the leadership team.
- Lead the marketing team to develop and execute marketing campaigns that drive growth.
- Collaborate with engineering and product teams to develop new features and product enhancements that drive growth.
- Stay up-to-date with the latest growth tactics and best practices in the industry.
- Lead and develop a strong growth team.
- Develop and execute strategies to scale the company’s product by gaining adequate market share and industry leadership.
Qualifications
- Bachelor’s Degree in Business, Marketing, or a related field.
- Minimum of 5 years of experience in growth or marketing roles, with at least 2 years of experience in a leadership role.
- Core strength and verifiable experience in scaling startups
- Strong analytical skills and experience using data to drive decision-making.
- Strong project management and team management skills.
- Experience with A/B testing and experimentation.
- Strong understanding of customer acquisition and retention strategies.
- Experience in the Fintech industry is a plus.
- Strong interpersonal and communication skills.
How to Apply
Interested and qualified candidates should send their CV to: career@zojatech.com using the Job Title as the subject of the mail.