Job Requisition ID: JR000560
Job Purpose
- Utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling category/brand strategies, aligned to group brand strategies
Key Accountabilities
- Create and develop category/brand strategies to grow the category/brands market share volume/value and profitability
- Support the delivery of overall budgeted profitability of the Category by developing solid brand strategies that grow and sustain brand performance
- Monitor and report the regional category performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.)
- Explore & exploit new growth opportunities for the category.
- Lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2
- Collate regional consumer insights and output from research plans to feed into the development of the brand strategy
- Define pricing policy for products within the category/brand portfolio in the Region
- Ensure development of regional communication material aligned to the category/brand strategy and that support the delivery of CBU brand plans
- Participate actively in company-wide initiatives as required – e.g. Margin Improvement Proactively identify sources and resource needs to support brand growth
Job Context & Special Features
May require:
- Significant in-country and regional travel
- International travel
- Flexibility to work on weekends
Significant Relationships
(Internal & external)
- Regional Marketing team
- Brand Activation team
- Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insight, Digital
- Advertising agencies & Service providers
Qualifications Experience
- Candidates should possess a Bachelor’s Degree
- Must have over 7 years of demonstrated experience in Brand Management
- Professional Qualification in Marketing is essential
- Post graduate degree is desirable
- IT savvy including the use of MS Office Suite of Applications
Capabilities/Technical skills
Consumer Champion:
- Insight generation (Proven strength)
- Communication (Mastery)
- Digital (Proven strength)
Brand Champion:
- Brand propositions (Proven strength)
- Strategy (Proven strength)
Profit and Growth Champion:
- Commercial delivery (Mastery)
- RTM (Mastery)
Innovation Champion:
- Innovation (Proven strength)
- NPD and PLM (Mastery)
Business Leader:
- Personal leadership (Proven strength)
- Personal drive (Proven strength)
- Talent development (Proven strength)
How to Application
Interested and qualified? Go to PZ Cussons on pzcussons.wd3.myworkdayjobs.com to apply