Job Scope:
Unlocks consumer trends and market data, transforming them into actionable insights that fuel business growth through data-driven strategies.
Job Responsibilities
- Creating systems and processes for collecting, storing, and sharing information and insights gathered from various sources, including internal databases, market research, customer feedback, and industry trends.
- Lead the development and execution of a comprehensive knowledge management strategy for the FMCG business.
- Oversee market research, customer feedback analysis, and social media listening to identify trends and opportunities.
- Leverage data analytics tools and techniques to extract meaningful insights from various data sources (sales data, market research reports, etc.).
- Translate complex data into clear, concise, and actionable insights for stakeholders across all departments (marketing, sales, R&D, etc.).
- Identify growth opportunities for the business based on market and customer insights.
- Develop and maintain a central knowledge repository to ensure all have access to the latest information.
- Collaborate with cross-functional teams to ensure insights are effectively integrated into business strategies and initiatives.
- Track and measure the impact of knowledge and insights on key business metrics.
- Stay abreast of industry trends and best practices in knowledge management and data analytics.
- Developing and implementing strategies to capture, organize, and disseminate knowledge & insights, leading to consumer strategy within the organization.
Experience:
- 15+ years in leading Market Research Agencies or in the Knowledge & Insights function of CPG companies of repute, having handled clients & projects across diverse industries, including FMCG, Fintech, Telcos etc.
- Should have demonstrable skills & mastery in all aspects of consumer research and strategy.
- Experience in using AI and other cutting-edge technology in the Knowledge & Insights space, for leading brands will be appreciated.
Education & Skills
- MBA (Marketing) from a University/Business School/Institute of repute.
- Excellent analytic and numeracy skills
- Mastery in all areas of Consumer Research
- Strategic Thinking Communication, Presentation & IT Skills
- Requires minimal supervision
How to Apply
Interested and qualified? Go to Tropical General Investments (TGI) Group on forms.gle to apply