Manager – Customer Analytics, Marketing at MTN Nigeria

Mission:

• To lead a team of analysts, leveraging advanced analytics techniques and providing actionable insights to improve customer lifetime value and drive business growth.
• To lead the function to initiate an in-depth knowledge solution for MTNN on the telecoms sector in Nigeria via reliable competitor analysis and monitoring.

Description:

• Utilize statistical tools and techniques to analyze large datasets related to customer behavior, preferences, and interactions.
• Identify multiple relationships and disconnects using big data analytics to identify trends in customer dynamics.
• Ensure that all information and data collected, stored, shared, and reported are in line with MTNN Guidelines.
• Build and maintain up-to-date information on the MTNN subscriber profile.
• Deliver on key business metrics, i.e., subs profiles, revenue, ARPU, churn, product performance, competitive environment, and their relevant metrics.
• Create and maintain dashboards and reports that provide real-time insights into customer behavior and trends.
• Ensure data visualizations are accessible and easy to understand for non-technical stakeholders.
• Manage and report on the market share and provide appropriate advice on the emerging market trend.
• Perform evaluations and produce reports on promotions, products, and other activities within MTNN marketing (including promotions, products, etc.) to give MTN a competitive advantage in the telecoms market.
• Communicate detailed, accurate, timely, and easily accessible information to all MTNN subscribers.
• Gather and analyze a variety of subscribers’ information and data relevant to business operations, markets, and customers.
• Liaise with IT and other departments to ensure marketing and MTNN requirements are met by the EDW.
• Coach and train the team to ensure understanding of the objectives and goals of the department, awareness of set targets and requirements, and regular review of their training needs.
• Review the performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.
• Identify the training requirements of team members and develop a program to address knowledge gaps and enrich the knowledge repository within the department.

Education:

• A first degree in Data Science, Economics, Statistics, Business Analytics or a related discipline
• A master’s degree (MBA or M.Sc.) in any of the afore-mentioned disciplines will be an added advantage.
• Fluent in English

Experience:

6–13 years’ experience, which includes:

• Minimum of 3 years’ experience in an area of specialization, with experience in supervising or managing others.
• Experience working in a medium- to large-sized organization
• Strong proficiency in data analysis tools and programming languages (e.g., Python, R, SQL)
• Experience with data visualization tools (e.g., Power BI, Tableau) is a plus.
• Excellent communication and presentation skills, with the ability to convey complex insights to non-technical stakeholders.
• Knowledge of telecommunications industry trends and customer dynamics is a strong advantage