Description
- Coordinate market opportunity identification via market research and demand assessment activities to ensure effective development and management of highly differentiated broadband value propositions
- Develop and execute plans for sustainable market development
- Develop comprehensive product requirements/designs and collaborate with the Design team on implementation
- Manage the development process of propositions/offers, products & services, from idea generation to product launch/support to ensure business set targets are met
- Support the business operations divisions and work with cross-functional teams including Project/Demand Management, Design, Revenue Assurance, Quality Assurance, Compliance, Regulatory, Go-To-Market, Business Intelligence teams to launch propositions/offers, products & services
- Drive continuous improvement initiatives and enhanced operational efficiencies including special focus on managing products resulting in creation of product encyclopedia with all product/service features and tariff optimization
- Develop effective partnerships with suppliers and vendors to launch quality products & services and ensure customer satisfaction
- Define and implement communications strategies that will support a differentiated MTN brand position that sets the organization apart from the competition
- Identify consistently the most effective media to communicate the MTN Brand in the marketplace
- Collaborate with complementary value-added service providers to co-create differentiated propositions that address customers’ needs effectively
- Drive the adoption of new growth opportunities for the business within the market
- Oversee the initiation and management of go-to-market activities targeted at identified market segments
- Design and carry out periodic enhancements of customer journeys for each existing and new product
- Create awareness for existing and new broadband products by leveraging on traditional and new communications media
- Define campaign objectives for each new product and enhancement initiatives
- Determine the best marketing campaigns, channels, sales strategies and pricing models to ensure sustainable success for MTN broadband products
- Evaluate the financial viability of existing and new products and segments based on historical and projected product uptake, revenues, operating costs and capital costs
- Ensure full understanding of the telecommunication industry (Global and Local) trends and developments in order to assess the strategic technology and regulatory impact on MTNN’s current and future business.
- Establish processes and standards for impact assessment, and evaluation of systems and technologies with regards to customer experience
- Review market intelligence and competitor insight, develop approaches for penetrating the markets, identifying constraints, challenges and trade-offs of the go-to-market approaches
- Monitor and review on product profitability and market segment performance trends
- Partner with MTNN’s Ecosystem Value-Added Service (VAS) Partners to deliver business value
- Develop the framework for technical and commercial knowledge transfer and establish same as a key component of the employee performance management system within the Market Development Unit
Education:
- First degree in Economics/Business Administration/Other relevant commercial disciplines preferred
- Fluent in English
Experience:
- 6 – 13 years’ experience which includes:
- Market development experience of 3 years or more, preferably in telecoms industry
- Coordinated multiple projects with internal and external stakeholders
- Worked across diverse cultures and geographies advantageous
How to Apply
Interested and qualified? Go to MTN Nigeria on ehle.fa.em2.oraclecloud.com to apply