TradeDepot is a Digital B2B Commerce and embedded finance company headquartered in San Francisco, California. At TradeDepot we are building the largest digital network of retail outlets in Africa and changing the way mega Consumer Goods Brands distribute products to over 5 million retail stores on the continent.
Brief about Job
Looking for a Methodical Market Research Analyst to survey customer preferences and statistical data in order to support Line Manager/Management during their decision making process regarding product designs, prices and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies and competition aiming at increasing competitiveness.
Responsibilities
- Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations. Product/ Price/ Place/ Promotion/ Performance
- Understand business objectives and design surveys to discover prospective customers’ preferences
- Compile and analyze statistical data using modern and traditional methods to collect it
- Perform valid and reliable market research for Wholesaler/ Modern trade/ Retailer & Micro Retailer.
- Interpret data, formulate reports and make recommendations
- Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
- Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
- Remain fully informed on market trends, other parties research and implement best practices
Requirements and skills
- Proven Market Research Analysis experience in FMCG/Personal Care, etc.
- Ability to interpret large amounts of data and to multi-task
- Strong communication and presentation skills
- Knowledge of MS Office
- Search engines, web analytics and business research tools acumen as and when required
- Familiarity with CRM programs
- Adequate knowledge of data collection methods with analytical and critical thinking
- Any qualification in Statistics, Marketing or related field will be an advantage.
- Must be pro-active with the optimism attitude of let’s do it & right approach.
What’s on Offer?
- Attractive Salary & Benefits
- Strong opportunities to progress your career
- Work alongside & learn from best in class talent