JOB FUNCTIONS
- Develop and implement marketing strategies to increase viewership and engagement
- Conduct market research to understand audience preferences and trends
- Create and manage marketing campaigns across social media, email, and other channels
- Collaborate with content teams to promote shows and events
- Manage and optimize marketing budgets to achieve maximum ROI
- Analyze and report on marketing metrics and campaign performance
- Stay up-to-date with industry trends and competitor activity
- Develop and maintain relationships with influencers, partners, and sponsors
- Plan and execute events, activations, and product launches
- Ensure brand consistency and compliance across all marketing channels
- Manage and lead a team of junior marketers and interns
- Develop and implement crisis management and reputation management strategies
- Collaborate with sales teams to drive revenue growth
- Conduct competitor analysis and market intelligence gathering
- Develop and maintain marketing materials, such as brochures, flyers, and website content
JOB REQUIREMENTS
- Bachelor’s degree in Marketing, Communications, or related field
- 3+ years of experience in marketing, preferably in the media or entertainment industry
- Proven track record of successful marketing campaigns and strategies
- Strong understanding of market research, target audience analysis, and marketing analytics
- Excellent communication, collaboration, and project management skills
- Ability to work in a fast-paced environment and meet deadlines
- Strong creative and problem-solving skills
- Experience with social media management and content creation
- Familiarity with marketing automation platforms and tools
- Strong attention to detail and organizational skills
- Leadership and team management experience (for senior roles)
How to Apply
Interested and qualified candidates should send their CV to: hr@smoothpromotionsng.com using “Job Title” as the subject of the email.