Marketing Executive at Advantage Health Africa

Responsibilities :

• Strong leadership qualities, excellent numerical skills, and a proven track record in financial management.
• Develop and implement marketing strategies that align with our company’s goals and mission.
• Lead and execute marketing campaigns from conception to completion.
• Collaborate with cross-functional teams to create engaging content that resonates with our target audience.
• Manage and optimize paid acquisition channels, including PPC campaigns, social media advertising, and email marketing.
• Oversee the production of all promotional materials and marketing campaigns, ensuring brand consistency.
• Analyse market trends and competitors’ activities to identify opportunities and challenges.
• Prepare and manage the marketing budget, ensuring cost-effectiveness and ROI.
• Build and maintain relationships with media and stakeholders through creative PR strategies.
• Monitor and report on the effectiveness of marketing communications with a focus on continuous improvement.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field with a Master’s degree or MBA as an added advantage .
• Proven experience 6years in marketing roles, with a minimum of 2years in a r leadership position.
• Demonstrated expertise in developing and executing strategic marketing plans, campaigns, and initiatives that drive business results and customer engagement.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, content marketing, and analytics platforms.
• Creative thinker with a keen eye for design and messaging, able to develop compelling marketing materials that resonate with target audiences.
• Analytical mindset with proficiency in data analysis, market research, and performance measurement, using insights to inform decision-making and optimize marketing strategies.