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Marketing Executive at Psychospace International Ltd

by Sammy
vacancy

Salary N250,000 – N350,000 / month.

Job Description

  • As an Off Trade Executive, you will play a pivotal role in driving Distribution and marketing activities aligned with our brand priorities and customer strategies with a specific focus on top chains retail stores in Nigeria. Such as Shoprite, Spar; the local chain represents the likes of Ebeano, Blenco, Next Cash and Carry etc.

Reporting to the Key account manager, he will:

  • Contribute to and execute a brand strategy to ensure consistent communication across all channels.
  • Develop and implement an innovative universe mapping of assigned territory/market.
  • Develop and implement innovative trade marketing programs based on customer and outlet insights, aimed at attracting and retaining new consumers and expanding market reach across the on-trade channel.
  • Take the lead in managing and maintaining the trade marketing promotional calendar while actively collaborating on promotional campaigns.
  • Oversee and contribute to customer marketing programs, as well as the development of new brands and range market plans.
  • Contribute to the marketing planning process, collaborating with cross-functional teams to co-create sales programs and reviewing the success of implemented strategies.
  • Ensure alignment with customer insights, creating impactful brand visibility through well-executed marketing initiatives, events, and promotions.
  • Budget management proficiency.
  • Provide support tools for trade education and training.
  • Evaluate ROI on promotional investments.
  • Collaborate with the sales team to deliver Joint Business Plans (JBP) and continually review marketing plans within the JBP framework.

Core Requirements and Experience

  • Candidate must have a relevant Degree such as a Bachelor’s Degree in any field in Marketing, Business, Finance, Education, Business Administration, Management, Economics, Accounting, or International Trade
  • To excel in this role, the candidate must have a minimum of 3 – 4 years of experience in a dynamic FMCG/Retail environment, thriving in fast-paced marketing and sales settings. Your track record in similar positions will enable you to work autonomously while seamlessly integrating within a collaborative and passionate marketing and sales team and must be between 20 to 30 years old.
  • Proven track record in effectively managing accounts, sales, agency partnerships, and collaborations to drive trade marketing success.
  • In-depth understanding of the trade channels, including retail and on-premises (bars and hotels), enabling strategic and targeted trade marketing initiatives.
  • Strong time management and prioritization skills to ensure the timely execution of trade marketing campaigns and activities.
  • Advanced stakeholder management proficiency, building and nurturing relationships with trade partners at all levels.
  • Familiarity with logistics coordination within the trade industry, ensuring efficient delivery and distribution of trade marketing materials.
  • Proficiency in utilizing MS Office tools for data analysis, reporting, and effective communication within the trade marketing context.
  • Exceptional trade marketing abilities to create impactful marketing materials tailored for trade audiences.

Salary
N250,000 – N350,000 / month.

How to Apply
Interested and qualified? Go to Psychospace International Ltd on psychospaceinternational.com to apply

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