Marketing Intern at mDoc Healthcare

The position:

• Customer engagement is key to driving impact and you will work closely with end-users, designers, clinical and care teams and developers to create messaging that is meaningful to our internal and external customers. You will leverage multiple social channels to reach our various audiences to communicate our messaging and will be responsible for analyzing the effectiveness of the messaging and the channels.
• You will be expected to gain a deep understanding of customer experience, identify product gaps and generate new ideas that grow market share, improve customer experience and drive growth. You will also be expected to create buy-in for the product vision both internally and with key external partners.
• You will develop and evaluate promotional plans for product launches to ensure that they are consistent with product line strategy and that the message is effectively conveyed, using user-centred design principles. Given we have several external events, you will work closely with the team and participate in these events to capture the work, understand our different audience segments and optimize our messaging.
• We are looking only for people who are willing to work in a startup environment, (which sometimes means you’ll have work round the clock, be agile and efficient) are receptive and willing to adapt to rapid change and are not afraid to have a voice. This position can be remote.

Responsibilities

• Work closely with mDoc leadership to create and execute on communications plans and policies, including publications, presentations, social media and outreach campaigns, newsletters, blogs, emails and editorial calendar.
• Expand and manage mDoc’s digital media presence (IG/Twitter/FB etc)
• Work closely with team members to co-create reports and digital content (infographics, videos, photo messaging, blogs, SMS and digital chat) to engage audience segments and drive measurable actions
• Test impact of different strategies on member engagement and experience
• Support organization of virtual events – webinars, google hangouts, tweet-a-thons etc.
• Manage mDoc’s segmented contact lists
• Cultivate relationships with key media outlets for instance bloggers and newspapers to expand reach
• Other initiatives as assigned.

Requirements

• Bachelor’s degree in communications, public affairs, journalism, literature and/or marketing
• Experience and understanding of health and healthcare.
• Demonstrated experience of report writing, grant writing and designing communications campaigns.
• Great writing and editing skills and storytelling. Graphic design skills and social media analytics tools would be a plus.
• Experience in using web/CRM software, social media platforms and management tools.
• Ability to develop and deliver social briefs on short timelines and manage priorities.
• Comfort in working with a global team.
• A willingness to work super hard and problem-solve as a collective.
• Fluent in English