Marketing Manager, Deos at Unilever

Job Scope and Responsibility:

• Leads development of consumer-relevant mixes for Rexona in African markets, with key focus on Nigeria, Ghana & Kenya
• Leads Brand Innovation/Renovation Projects, working closely with the cross-functional team to deliver on time to the markets we serve.
• Leads the development of locally relevant Communication Campaigns (including TV, Digital Content, Key Visuals) for Africa, plus adaptation of Global communication assets when required.
• Localizes Global Rexona toolkit (s) to drive behavior change and develop the Deo’s market
• Works closely with Rexona Global Brand Director/Managers to deliver mixes & communication.
• Drives for alignment & implementation of the Deo Category Strategy and Deo’s Innovation Plan across all African markets.
• Well connected to local consumers & local market dynamics, proactively scanning the external environment to look for future growth opportunities.
• Drives in-market executional excellence with local teams, including pricing & portfolio strategy
• Works with R&D and Supply Chain to deliver Cost Savings agenda.
• Leads Category Thought Leadership and partners with CD to craft Customer Selling Stories
• Help upskill Local Deo’s Marketing teams through regular engagement & sharing best practice.
• Pioneer the “Others Say” Influencer ecosystem together with Media Team West Africa
• Partners with Unilever International to deliver One Rexona brand face and coherent execution at all touch points

The Opportunity:

• Accelerate Deo’s Growth in Rest of Africa, through the Rexona Market Development (Project Dora), helping to build capability in the markets in their deployment thereof.
• Identify future growth opportunities & develop future mixes into new benefit spaces for 2024 & beyond.

Key Skills and competencies needed for the Role

• High passion for building brands and consumer experiences.
• Strong creative judgement with real attention to detail.
• Innovation development – crafting brand mixes
• Excellent Project Management skills. Experience in leading cross-functional team to deliver projects.
• Strong ability to build relationships & influence others, including ability to influence at a senior level.
• Demonstrates consumer-centricity and business understanding.
• Growth mindset, financial acumen, business tracking & analysis, and suggested actions.
• Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.

Requirements & Experience Required:

• Bachelor’s Degree or equivalent with a minimum of 7-10 years’ experience in FMCG Marketing, and at least 3 years’ leading Innovation development / crafting innovation mixes
• Experience leading Communication (TV) development.
• Proven track record in leading innovation projects & teams
• Experience and ability to work with virtual teams and partner multiple stakeholders (across WLs)
• Experience in West Africa with proven track record on insights to execution
• Experience working in a Global organization will be an advantage.
• Personal Care experience will be an advantage.