Marketing Officer (Biovaccines) at May & Baker

Key Responsibilities:

Marketing Strategy Development:

• Develop and execute comprehensive marketing plans to promote Biovaccines Nigeria Limited’s products in both private and public markets.
• Conduct market research to identify target audiences, market trends, and competitive landscape.
• Develop pricing strategies and promotional plans to maximize product reach and profitability.

Sales Plan Implementation:

• Create and implement sales plans to achieve organizational sales targets and revenue goals.
• Identify and engage with potential customers, including government health departments, hospitals, clinics, and private healthcare providers.
• Manage and maintain relationships with key stakeholders and customers.

Brand Management:

• Enhance the company’s brand presence through strategic marketing initiatives.
• Develop and oversee marketing materials, including brochures, digital content, and advertisements.
• Ensure consistent messaging and branding across all marketing channels.

Public Relations and Communication:

• Act as a liaison between the company and the public, ensuring clear communication of the company’s mission, products, and achievements.
• Develop and maintain relationships with media outlets, healthcare organizations, and industry influencers.
• Prepare and distribute press releases, newsletters, and other public relations materials.

Event Management:

• Plan and coordinate marketing events, such as product launches, health fairs, and conferences.
• Represent the company at industry events, trade shows, and exhibitions.
• Performance Monitoring and Reporting:
• Monitor and analyze the effectiveness of marketing campaigns and sales strategies.
• Prepare regular reports on marketing and sales performance, providing insights and recommendations for improvement.

Qualifications

• Bachelor’s degree in B. Pharm (preferred)/B.Sc. Biological Sciences (Microbiology, Biochemistry).
• Minimum of 3-5 years of experience in marketing, preferably in the pharmaceutical or healthcare industry.
• Proven experience in developing and implementing successful marketing and sales plans.
• Strong understanding of the vaccine market and healthcare industry in Nigeria.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in digital marketing tools and techniques.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).