Membership Services Executive at Institute of Credit Administration

Job Summary:

We are seeking a dynamic and driven Marketing Officer to join our institute’s marketing team as a Membership Services Executive. As a Membership Services Executive for Membership Acquisition, your primary responsibility will be to implement strategic marketing initiatives to attract and retain members for our institution. Your creativity, analytical skills, and ability to connect with potential members will be vital in achieving our membership growth objectives. To generate top-class individuals and corporate organizations for membership of the National Institute of Credit Administration (NICA) in accordance with laid-down policies and procedures

Responsibilities:

• Develop and execute marketing plans and strategies to increase membership acquisition for the institution.
• Conduct market research to identify target audiences and understand their needs, preferences, and motivations.
• Create compelling marketing campaigns and promotional materials tailored to different target segments to attract potential members.
• Utilize various marketing channels to reach and engage potential members, including digital marketing, social media, email marketing, and traditional advertising.
• Write persuasive content for marketing collateral, such as website, blogs, social media posts, and email campaigns, highlighting the benefits of membership and value proposition of the institution.
• Regularly analyse marketing data and metrics to measure the effectiveness of campaigns, track member acquisition progress, and make data-driven recommendations for optimization.
• Collaborate with cross-functional teams, including admissions, events, and communications, to align marketing efforts and ensure consistent messaging across all touchpoints.
• Organize and participate in webinars, and other activities to engage with potential members and promote the benefits of membership.
• Stay informed about industry trends, competitor activities, and emerging marketing strategies to identify new opportunities and implement best practices.

Qualifications:

• Bachelor’s degree in marketing, business administration, or a related field.
• Proven experience in marketing roles, preferably with a focus on membership acquisition or student recruitment in an educational or professional institute.
• Strong knowledge of digital marketing channels, including social media, email marketing, and campaigns.
• Excellent written and verbal communication skills, with the ability to craft compelling marketing messages and engage with potential members.
• Proficiency in using marketing tools and software, marketing automation platforms, and analytics tools.
• Solid understanding of market research methodologies and data analysis techniques to identify target audiences and assess campaign effectiveness.
• Creative thinking and problem-solving skills, with the ability to adapt marketing strategies to effectively reach and attract potential members.
• Strong organizational and project management skills, with the ability to prioritize tasks, meet deadlines, and work within a team.
• Excellent interpersonal skills and ability to build relationships with prospective members and collaborate with internal stakeholders.
• A proactive and results-oriented approach, with the ability to work independently and take initiative to drive membership growth.
• Highly skillful in the use of computer and social media to drive the membership marketing of the Institute on a target basis.