Product Marketing Associate at Credit Direct Limited

Job Summary

Responsible for developing and executing marketing strategies to promote the organization’s products and services. This role involves market research, product positioning, campaign management, and collaboration with various teams to ensure successful product launches and sustained market presence.

Job Details

Product Positioning and Messaging:

• Develop clear and compelling product positioning and messaging that differentiates products in the market.
• Create product value propositions and key messaging for different customer segments.
• Ensure consistency of messaging across all marketing channels.
• Liaise with product development, sales, and customer support teams to align marketing efforts with business objectives.
• Provide training and support to the sales team on product features and benefits.
• Gather feedback from sales and customers to refine marketing strategies.

Product Launch and Campaign Management:

• Coordinate product launches, ensuring all marketing and sales materials are prepared.
• Develop go-to-market strategies and launch plans for new products.
• Work with cross-functional teams to ensure successful product introductions.
• Plan and execute integrated marketing campaigns to promote products and services.
• Collaborate with the creative team to develop marketing materials, including brochures, emails, social media posts, and videos.
• Manage campaign budgets and track performance to optimize ROI

Research and Performance Tracking :

• Conduct market research to identify trends, customer needs, and competitive landscape.
• Analyse data to gain insights into customer behaviour and preferences.
• Provide market intelligence to inform product development and marketing strategies.
• Monitor and analyse the performance of marketing campaigns and product sales.
• Generate reports on key performance indicators (KPIs) to assess the effectiveness of marketing strategies.
• Use data insights to refine marketing tactics and improve outcomes.

Requirements

• Bachelor’s degree in marketing, Business, or a related field. MBA is a plus
• Minimum of 5 – 7 years of experience in product marketing or a related role.
• Proven experience in product marketing, preferably in the fintech sector.
• Proven track record of successful product launches and marketing campaigns.
• Strong understanding of marketing principles, market research, and product positioning.
• Proficiency in using marketing tools and platforms (e.g., Google Analytics, CRM systems).