About the job
- As a Sales Executive, your primary responsibility is to generate revenue by selling BD products across various media platforms, such as print, radio, television, and digital.
- This role requires strong sales skills, excellent communication abilities, and a deep understanding of the media industry.
Qualifications and Skills:
- Bachelor’s degree in marketing, business administration, advertising, or a related field.
- At least 3years working experience or B.Sc. with 5years working experience.
- Proven experience in advertising sales, preferably in a media house or advertising agency.
- Strong sales and negotiation skills, with a track record of achieving sales targets and building successful client relationships.
- Excellent communication and presentation abilities, with the capacity to articulate advertising strategies effectively.
- In-depth knowledge of the media industry, advertising principles, and various advertising platforms.
- Familiarity with market research and analytics tools to gather insights and measure campaign effectiveness.
- Proficiency in using CRM software, sales management tools, and Microsoft Office Suite.
- Strong organizational skills and the ability to manage multiple clients and projects simultaneously.
- Self-motivated and results-driven, with the ability to work independently as well as part of a team.
Key Responsibilities:
Sales and Revenue Generation:
- Identify and prospect potential clients, including local businesses, corporations, advertising agencies, and other relevant entities.
- Build and maintain relationships with existing clients, ensuring repeat business and customer satisfaction.
- Meet or exceed sales targets by pitching across various media platforms.
- Prepare and present persuasive sales proposals, highlighting the benefits and value of advertising in the media house.
- Negotiate sales rates, terms, and contracts with clients, striving for mutually beneficial agreements.
Client Relationship Management:
- Understand clients’ goals, target audience, and budgetary constraints to propose suitable solutions.
- Collaborate with clients to develop effective campaigns that align with their objectives and deliver desired results.
- Provide excellent customer service, addressing client inquiries, concerns, and requests promptly and professionally.
- Maintain regular communication with clients to ensure their satisfaction, gather feedback, and identify opportunities for upselling or cross-selling.
Campaign Coordination and Execution:
- Work closely with internal teams, such as creative, production, and traffic departments, to coordinate the execution of sales campaigns.
- Brief the creative team on clients’ requirements and ensure that deliverables are produced to meet quality standards and deadlines.
- Monitor the progress and performance of sales campaigns, making necessary adjustments to optimize results.
- Track and analyze sales metrics and provide clients with campaign performance reports and insights.
Market Research and Industry Knowledge:
- Stay up to date with industry trends, market conditions, and competitors’ activities to identify new business opportunities.
- Conduct market research and analysis to understand target audiences, consumer behaviour, and sales trends.
- Share industry insights and recommendations with clients to help them make informed decisions about their strategies.
Administrative Tasks:
- Maintain accurate records of sales activities, client interactions, and revenue forecasts using CRM systems or other designated tools.
- Collaborate with the billing and finance teams to ensure timely and accurate invoicing and payment collection from clients.
- Attend team meetings, training sessions, and industry events to enhance skills, knowledge, and professional development.
How to Apply
Send Resumes to: careers@businessday.ng