The role is responsible for the following activities:
- Strategic Marketing Leadership
- Business Issue Analytics
- Growth Opportunity Sizing
- Where to Play/How to Win Strategy Setting
- Creative & Campaign Process Management Leadership
- Supervising Agency briefing (From Conceptualization to Big idea and from Big Idea to Execution of Creatives – Key Visual, Shopper/Channel Activations, TV, Radio, Digital & Experiential activations)
- Create & adapt relevant and differentiated shopper programs.
- Development, execution & tracking of 360-degree Integrated Brand Experience programs on platforms.
- Multi-functional Agency Management.
- Communication Strategy, pack design and Content Management.
- Business & Budget Management Leadership
- Innovation & Initiative Reviews
- Demand Planning
- Consensus & Sufficiency
- Marketing Budget & P2P Tracking
- Project Management (End to End innovation delivery)
- Business Case/Objectives/Opportunity Sizing
- 4 Cs Analyses
- Value Chain Evaluation
- Project Financial Viability & Operational Feasibility
- Delivery & Execution of Product & Communication
- Commercial & Marketing Planning
- Multi-functional Project Management
- Consumer Habits/Brand USP identification
- Execution Models
- Knowledge Sharing/Thought Leadership
Requirements:
- Minimum of B.Sc. (2:1), preferably MBA
- Minimum of 7 years’ relevant FMCG experience in similar role.
How to Apply
Interested and qualified? Go to GBfoods on gbfoods.talentclue.com to apply