Job Summary
Purpose of the Role
- Responsible for marketing leadership to build & grow large Pharmaceutical OTC categories.
- Overall accountability of managing marketing activities for the designated product portfolio in keeping with the objectives set out for the concerned categories, brands & products.
- Responsibility for marketing planning & execution, leading & implementing Strategies, Processes, Commercial Execution, Goals & Target Delivery – with associated Process Controls, People Management, Cross-Functional Support and Coordination.
Job Details
Job Responsibilities
- Contribute to Brand & Category Strategies and their subsequent planning & implementation, in keeping with overarching Corporate Strategies.
- Develop and activate Knowledge & Insights pertaining to Consumer, Industry, Trade, and Competition.
- Planning and implementing communication strategies for the products & brands.
- Ownership & responsibility for excellence for all ATL, BTL & TTL Initiatives that are part of the Marketing & Category Plans. Plan & Execute Digital & Social Media initiatives.
- Lead all commercial execution pertaining to the role, in coordination with internal departments (e. g. production, supply chain, sales, distribution, RTM, R&D, Procurement) and external partners (e.g. agencies, vendors, regulators, support & service providers), thereby delivering successful marketing initiatives across platforms & geographies.
- Implementation and maintenance of quality systems and processes with specific focus on growth, cost reduction and continuous improvement.
- Responsible for market activation programs, consumer promotions and trade initiatives – with robust control & tracking mechanisms and effective metrics.
- Product management for the portfolio, including Innovation & NPD.
- Developing Brand Associations & Properties across media vehicles & consumer touch points.
- Any other job which may be assigned by the management from time to time.
Requirements
Key Requirements
- 7 to 10 years of Brand Marketing experience in the OTC Pharma domain.
- In-depth understanding of the OTC Pharma categories s/he handled.
- Familiarity with the latest trends and developments in the OTC Pharma space.
- Sound experience in product & brand management, in FMCG/ OTC Pharma.
- Ability to coordinate with multiple internal stakeholders and external agencies
Qualification & Competencies
- MBA from a leading institute.
- Related qualifications in Medical/ Pharma disciplines will be an advantage.
- Excellent communication, analytical and presentation skills.
- Strong business & commercial acumen.
- Problem-solving, Multitasking & Project Management skills.
How to Apply
Interested and qualified? Go to Tropical General Investments (TGI) Group on tgi.seamlesshiring.com to apply