How you will contribute
Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360 degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Consumer behavior, preferably in the consumer goods sector in matrix environment
- Developing a seamless consumer experience
- Managing business objectives beyond brand and budget
- Analytics and creativity—a balance of commercial and strategic acumen
- Leading and influencing teams
- Communicating effectively, verbally and in writing, and executive presentation skills
- Markets with diverse economic environments a distinct advantage
What you need to know about this position:
- This role will oversee the Beverage and Biscuits business in West Africa
- Brands include Cadbury Bournvita, Hot chocolate, Richoco and one biscuit brand
What extra ingredients you will bring:
- Commercial and sales acumen
- A good creative approach or experience with building heritage brands building
- Practical experience with profitability improvement initiatives
- An inspirational yet grounded leadership stance to people management
Education / Certifications:
- BSc/BA in Marketing, Business Administration, or a related field.
- MSc/MA in Marketing or Business Administration is preferred.
Job specific requirements:
- Minimum of 5+ years in brand management, with at least one year at Senior brand management level, previous experience in sales or trade marketing/activations is a plus
- Proven track record of success in developing and executing marketing strategies and communication campaigns
- Significant experience in the consumer goods sector, particularly in food products, is highly desirable.
- Proficiency in marketing software and digital marketing platforms.
- Advanced skills in data analysis and market research.
- Strong understanding of branding, promotional strategies, and content creation.
- Exceptional communication (oral and written) and presentation skills.
- Strategic thinker with strong problem-solving abilities.
- Excellent organizational skills and attention to detail.