Social Media Copywriter at PalmPay

We are looking for an experienced Social Media Copywriter to write, edit and publish content that supports the efforts of the organisation. The selected candidate will be mainly responsible for writing social media posts for our global accounts (Facebook, Twitter, LinkedIn and Instagram) following the global Social Media strategy that includes posts about the organisation’s products and services.

The ideal candidate will ensure the organisation maintains a strong online voice and brand consistent with our marketing goals.

Duties and Responsibilities:

• Optimise social media posts (language, tone, message) based on the behaviour or our target audience.
• Writing blog posts, email campaigns, infographics, landing pages, case studies, white papers, webinars and other content for various channels.
• Coordinate with the digital marketing team to create advertising posts (e.g. for events, open roles, product releases, etc) and overall performance of deliverables.
• Analyse data and report on social media insights (e.g. traffic, engagement, shares, conversion rates, etc).
• Review and edit existing copy for grammar, spelling, tone and consistency with brand voice or style guide standards.
• Developing editorial strategy for each channel based on its objectives and target audience demographics.
• Research industry and competitors’ news and trends in order to create relevant content hat will resonate with the targeted audience.
• Maintain a visible online brand presence and adhere to the company’s marketing goals.
• Network with clients and industry professionals.

Person Specification:

• A minimum of Bachelor’s degree in Marketing, Mass Communication, Journalism or relevant fields.
• A minimum of 3 years of experience working as a social media copywriter, specialist, senior copywriter, or similar.
• Proven work experience as a Social Media Copywriter or similar role.
• Hands-on experience using various social media platforms to advertise.
• Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics).

Other Skills:

• The ability to create original web content with images or videos.
• Familiarity with online paid advertising.
• Ability to deliver creative web content (text, image and video).
• Excellent communication and organisational skills.
• An analytical mind with problem-solving attitude.