Social Media Manager at Emergency Response Africa (ERA)

• We are seeking a driven and creative Social Media Manager to join our team and lead the charge on all things social.
• You will be responsible for developing and executing a comprehensive social media strategy that drives brand awareness, engagement, and leads.

Responsibilities

• Develop, implement, and manage a data-driven social media strategy aligned with our overall marketing goals.
• Conduct audience research to understand target demographics and tailor content accordingly.
• Attend designated events and capture event highlights via photos and videos.
• Create engaging and high-quality content across various social media platforms (e.g., text posts, images, videos, infographics).
• Schedule and publish content consistently, following best practices for each platform.
• Monitor and analyze social media performance using relevant metrics (e.g., likes, shares, comments, website traffic).
• Identify trends and opportunities for growth within the social media landscape.
• Build and maintain a positive brand voice and personality across all social channels.
• Respond to comments and messages promptly and professionally, fostering a strong online community.
• Collaborate with other departments (marketing, sales, etc) to ensure brand consistency.
• Stay up-to-date on the latest social media trends, tools, and technologies.

Qualifications

• Proven experience as a Social Media Manager or similar role.
• Strong understanding of major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Excellent content creation skills, with the ability to write compelling captions and craft engaging visuals.
• Experience with social media scheduling and analytics tools.
• Data-driven approach with a focus on measuring and optimizing social media performance.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage multiple tasks simultaneously.
• Passion for social media and a keen eye for creative trends.
• Proximity to the Island is preferable.