Social Media Manager at mDoc Healthcare

Job Description – Social Media Manager

• We are searching for a talented social media manager to represent our company by building a social media presence for our brands.
• The social media manager will be required to run advertising campaigns and drive engagement by creating high-quality original content.
• You should also engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms.
• To be successful as a social media manager, you should possess a wealth of pertinent marketing experience.
• Ultimately, a top-notch social media manager should back their expertise by creating and sharing all relevant technical documents.

What you’ll do:

• Design and implement social media strategy for mDoc. Our current platforms include Facebook and Twitter, Instagram, and LinkedIn with expansion opportunities for all.
• You’ll also identify additional opportunities on social media (such as TikTok and Pinterest) and design a strategic approach to support mDoc’s editorial mission.
• Work with Creative Services and/or independently to create compelling text, video, and graphic social media posts.
• Monitor mDoc’s social media channels and support a strategy to respond to queries and comments and build on our engaged audience, including generating reports tracking engagement and key social metrics.
• Create a strategy to build a community of self-care enthusiast to interact in a way that supports mDoc’s goal to be the top-of-mind destination for self-care.
• Support internal content partnerships with mDoc’s properties, including the main storefront and other mDoc blogs / websites. This includes providing day-to-day support to mDoc’s business units as needed, as well as identifying and developing internal opportunities for mDoc.
• Support the communications team as needed. This may include proofing, light editing, and working in our CMS.

Requirements:

• Social media marketing experience.
• Experience developing social media strategies.
• Experience working with and developing a marketing plan.
• Ability to develop the right voice for each social media platform.
• Proven ability to build social media communities.
• Understanding of graphic design principles.
• Experience as a Brand Manager on social media.

Ability to measure the success of campaigns.

What you’ll need

• BA in English, Journalism, Communications or a related field or commensurate experience required with a Master’s preferred.
• 2-5 years of experience working for a consumer-facing media outlet, including experience managing social media platforms and tools.
• Experience creating graphic posts tailored for social media platforms.
• Video experience is a plus, but not required.
• Working knowledge of AP style and able to follow an in-house style guide.
• Ability to operate in a fast-paced and dynamic environment
• An ability to flawlessly multi-task and thrive under pressure and deadlines
• Ability to balance multiple priorities, and to quickly adjust strategy and execution in the face of new information
• Excellent communication and problem-solving skills
• Highly developed intrapersonal skills
• Experience working in a CMS
• Position may require travel