Social Media Marketer at Salpha Energy Limited

Job Overview

• We are looking for a talented Social media marketer who is skilled in generating and driving sales of our solar products across the company’s various social media platform.
• You will be working closely with the communuication officer to create original text and video content, managing posts and responding to followers.
• You will manage our company image in a cohesive way to achieve our marketing goals.
• Essentially, As a social media marketerin Salpha Energy, you will focus on increasing sales and revenues, increasing brand awareness through the effective use of social media outlets.

Key Responsibilities

• Increase the company’s revenue by Driving and closing sales through contacts generated from social media ads.
• Generate contacts of potential customers and buyers across the company’s various social media platforms.
• Ensure that the sales target set for the communication department is achieved.
• Produce reports on the sales performance across the company’s various social media platforms.
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
• Using social media marketing tools to create and maintain the company’s brand
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Working with marketing/sales professionals to develop social media marketing campaigns
• Interacting with customers and other stakeholders via the company’s social media accounts
• Monitor SEO and web traffic metrics
• Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
• Ensuring brand consistency by collaborating with other teams, like marketing, sales departments.
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications.

Requirements

• At least B.Sc in Marketing or any relevant field
• 3 – 5 years experience as a social media officer
• General knowledge of social media marketing, contact calling to drive sales.Search Engine Optimization and internet ranking for web content.
• Excellent telephone marketing skills.
• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach.
• Understanding of graphic design principles
• Any professional certifications would be an added advantage.