Hundreds of business close down every year because they couldn’t quite make sales important enough to keep them afloat. That should not be your story.

Here are a few reasons why your business may be experiencing difficulty in making sales and some strategies to increase sales revenue.

1. You don’t have stuff people are interested in

This is a basic rule of selling. No interest, no sale! I don’t think I will be willing to buy from you, if I am totally uninterested in what you’re trying to offer me. This problem is mainly as a result of making inadequate researches, and not validating your ideas before launching out into that business. And what happens? You fail to give your customers what they need while offering them what you “perceive” that they’ll need, and that’s where the conflict arises.

Solution

Access the needs your business is meeting, and critically ask yourself what it is your customers not just want, but truly need and then re-strategize on how to increase sales volume. One way you could pull this off is by organizing a Webinar and using that to test your idea.

This is an awesome way to do that;

• Partner with an authority in your market, publicize a webinar, gauge the sign ups, and the questions from users. That way, you can know for sure if people would be willing to buy a particular product from you, or are interested in what you have to offer.
• Understand that if your product doesn’t solve a pressing problem, it may be extremely tough having to sell that to people.

2. Your competitors are doing better

I don’t think I will bother buying from you when I have other businesses that serve me better. It’s simple logic. I cannot perceive value somewhere else, and buy from you, especially when the price margin of the other product compared to yours isn’t that significant.

Solution

Use the cheaper, better, faster, safer approach in tackling this one. Think about effective ways you could make your products cheaper, better, faster, and safer to use.

3. Your product is too expensive

Well, I don’t think anything is “too” expensive but what if you have been targeting the wrong crowd all along? Did you consider class when you were setting prices for your products?

Solution

Look at your environment or the people your business is targeting. Can they afford your product? If unlikely, are there people out there that need your product and won’t have a hard time paying you for what you have?

4. No sense of urgency

Humans are naturally born procrastinators. We put things off, and as time passes, we are less prone to act on those things we originally intended on doing, even when we know we should be doing them.

That also applies to sales. When your product doesn’t create a sense of urgency, people have the mindset that they can just walk in and out of your business anytime and get what you’re selling. But the downside is this, as time passes, they may see something else, something better, and they may just forget that your product even exists.

Your product may not be the problem, but your strategy might be.

Solution

Create a sense of urgency and make your clients aware of it. e.g, “Buy XYZ at 30 percent discount. Only valid for 30 days.”

This method works because when you make your products urgent enough, you raise the value, and make them realize that they may be losing out on a great opportunity if they don’t act swiftly enough.

Most of the methods on how to make sales or strategies to increase sales revenue I mentioned in this article work hand in hand. It’s your job to sit down and re-strategize if you don’t want to keep struggling with sales. And a great way to tackle your sales problem is by making certain that you actually have products that meets a pressing need, and most importantly, you always keep your customers in mind whenever you want to make any decision. They are the people the product was created to satisfy, don’t leave them out of the big picture.