A social media platform could crash any day and you realise that you have been building on another man’s land. Don’t make this mistake – emails are your direct link to your customers and you need to build it up so that you stand a chance to get better results and capture their attention.

But if you’re wondering if email marketing will work for your business, the answer is ‘yes.’

And here are great benefits of building an email list or benefits of email marketing.

1. You stand great chances to win your customers over.

When someone opts into your email list, it’s game on. Because at that moment, you have an opportunity to make them regulars to your business which is a huge plus.

That is why you need to make them feel special by offering them something in their inbox. Leverage the law of reciprocity – if you are not willing to give them anything of value, why would they want to give you their money when you want to sell to them?

So, you need to avoid sounding super salesy, or they could just unsubscribe to your newsletter or hit spam and that’s worse.

Be more focused on how much value you can add to their lives, and you stand a greater chance of winning them over.

2. This is a great way to put your business right in front of them

This is another great benefit because what people don’t see for a while, they tend to forget. Stats show that 96% of people that opts into your email aren’t ready to buy yet. But you have got to have something of value that keeps them, and great products they may buy some time.

So, in the meantime, you don’t want to be forgotten. A big reason why you must always have it at the back of your mind that you are out to dish out value.

But you may be wondering just how often you should show up in their mail. Since there is no perfect answer to that, you should aim at showing up consistently.

They should psychologically associate your email with two things, value and consistency. That pays off big time. Because if they can add you to their daily routine, that would definitely be a huge plus for you. And if you stick to a particular day for showing up, they may begin looking forward to you.

There are a lot of stories about entrepreneurs who built up a 5-figure business specifically through the power of their email list. However profitable or advantageous to your business, you should never be in haste that you become impatient about the very things you’re supposed to learn along the way.

I will be teaching you how to use the social media to get your business’ voice, look, and feel out there to your prospects in a very receptive manner and establishing a connection with your customers (which your business needs).

1. Mind your tone

Different social media platforms require different tones. You can afford to be really playful on twitter, but never do that on LinkedIn. Facebook is a mixture of the two, so, you can use at your discretion.

2. Enhance brand awareness with contests

Start contests. People love to win something. People love challenges. Put your business brand out there by running challenges, and that might just win you a lot of shares, engagements, and buzz in the process. Using contests to enhance your brand expands the reach of your brand, thus, creating more brand awareness.

3. Boost your most engaging posts

There are certain posts that will definitely do well than the others. Boost those posts. Run ads on those posts, and other people may just be as receptive, too. Have this in mind, if it was really engaging for your followers, it automatically means that it has great content that people want to see.

4. Respond rapidly

People want to feel appreciated. Make it a habit to swiftly respond to questions, mentions, messages and feedback as fast as you can. They feel heard, and they may identify with your brand better, and on a deeper level.

5. Use visual content

Avoid the trap of just using texts, texts, texts. Spice things up and use images, too. Facebook reports more engagement on posts with images than posts without images.

6. Be unique across all platforms

Don’t be tempted to post the same content across all your social media platforms. Just like minding your tone (the first point), you want to be intentional about what exactly you would want to achieve by putting out a post on any social media platform you have an account.

7. Follow Influencers

There are people doing way better than you are at the moment. Follow them, watch how they structure their posts, and their frequency in posting. You will do way better if you don’t get overwhelmed by competition, but instead, aim to learn from those ahead of you.

8. Steer clear of politics and religion

Please, if you do not want to piss your followers off, don’t talk about politics or religion. That’s except whatever you are doing doesn’t revolve around one of the two though.

9. Bio/Profile picture

This is just like the homepage of your social media account. You want to be really careful you have all relevant information up, and you really make your business’ voice heard, and purpose easily communicable. People will sure look these up, you want to appear unique and captivating.

10. Share, share, share

It is totally okay to share content that you would love your followers to be knowledgeable about. It doesn’t mean if it comes from competition, but you tell your followers sub-consciously that you care about them enough, even if that entails serving them content from competition.

11. Hashtags

When using hashtags, the world is your oyster. This is really important because it sort of puts you in the front of various brands, and getting your brand heard.

12. Use your sense of humor

You don’t need to be too serious all the time using the social media. Don’t make it 100% business, or you risk losing some people in the process. Instead, try to show your playful part, and also aim to entertain your followers, and they would just keep coming back for more.

Sites like Facebook, Twitter, Instagram, has helped a whole lot of businesses in the past years grow their following, and also multiply their profits interestingly, even on a zero budget.

These websites are free to use, but don’t underestimate their capacity to produce amazingly significant results on your business. The whole idea is to get your business’ voice out there. Make certain you positively stand out, and establish your brand as something they would miss out on if they don’t connect with you.