The Business Development Executive is responsible for achieving the assigned volume and profit targets in his/her geographic area. This is accomplished by developing an operating plan for the region and implementation through the effective management of the field salesforce.
- Leading the local field team in achieving the sales objectives for the sales area as set in the Customer Marketing Plans and Customer Business Plans.
- Co-developing the field sales strategy together with the Regional Business Development Manager or Francophone Africa Director.
- Recommending and executing the marketing plans and actions required per brand.
- Managing the importers distributors on the ground to secure 3 months of product stock.
- Leading other Sales Projects in the region not limited to the launch of innovations.
MAIN ACCOUNTABILITIES
- Ensure ambitious target setting & monitor closely for performance.
- Ensure volume and profitability growth for all customers by increasing market share on existing products and the successful introduction of new products.
- Develop effective, well-trained sales organization capable of achieving established set goals.
- Organize and secure primary sales (take the orders, secure innovations are ordered, present and land the innovations)
- Manage and report on secondary sales (Generate a Power BI system to follow Secondary Sales)
- Ensure continuous improvement in sales growth within the Region’s territories by implementing long and short–range sales plans.
- Coach the field salesforce for performance in relation to the targets set and build a winning spirit.
- Recommend and implement brand actions and activations to penetrate or win market share.
- Prepare and lead the Sales Team Meetings with focus on results vs. targets set.
- Together with the sales team, identify & implement actions for closing possible results gaps in the concerned point of sale when they occur.
- Manage client trade terms budget including promotional investments, price promotions.
- Build local Modern Trade action program as well as work directly with them in execution
- Analyze the market and share quarterly feedback on our 6P per key business unit and group segment
- Develop Profit & Loss for respective markets
KEY REQUIREMENTS:
Essential:
- Degree in Sales/Marketing (is preferred)
- Minimum of 2 years Sales experience, in management position.
Desirable:
- Brand Building/Trade Category experience is an advantage.
- French / English speaker
- Experience in FMCG
- Knowledge of African culture/environment
How to Apply
Interested and qualified? Go to Unilever on careers.unilever.com to apply